Marketing Essentials: Price and Place
Master pricing & distribution in this concise marketing course. Learn product lifecycle, value-based pricing & channel strategies.
Master pricing & distribution in this concise marketing course. Learn product lifecycle, value-based pricing & channel strategies.
Dive into the essentials of marketing management with a focus on pricing and distribution strategies. This course offers insights into product creation, management, and branding, while exploring various pricing approaches including customer value, cost-based, and competition-based methods. Learn how to navigate the product lifecycle, deliver value through strategic pricing, and optimize distribution channels for maximum market reach. Ideal for beginners, this course provides a solid foundation in key marketing concepts, equipping you with practical skills to enhance your product's market position and overall marketing strategy.
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What you'll learn
Understand the product lifecycle and its implications for marketing strategies
Learn how to deliver value to customers through effective pricing strategies
Gain insights into various distribution channels and their importance
Master the basics of product creation, management, and branding
Develop skills in customer value pricing, cost-based pricing, and competition-based pricing
Learn specific strategies for launching new products
Skills you'll gain
This course includes:
16 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive overview of content marketing management, focusing on product creation, management, and branding strategies. Students will learn about various pricing strategies, including customer value pricing, cost-based pricing, and competition-based pricing. The course also covers the product lifecycle and strategies for product launches. Additionally, students will gain insights into distribution channels and learn how to set up effective distribution systems. The content is designed to equip learners with practical skills in pricing and place strategies, essential components of the marketing mix.
Marketing Management Essentials: Price and Place
Module 1 · 2 Hours to complete
Fee Structure
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Financial Aid
Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.