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Marketing Essentials: Price and Place
Master pricing & distribution in this concise marketing course. Learn product lifecycle, value-based pricing & channel strategies.
Course Cost
₹ 2,699
Beginner
Skill Level
2 Hours
Self-paced lessons
Dive into the essentials of marketing management with a focus on pricing and distribution strategies. This course offers insights into product creation, management, and branding, while exploring various pricing approaches including customer value, cost-based, and competition-based methods. Learn how to navigate the product lifecycle, deliver value through strategic pricing, and optimize distribution channels for maximum market reach. Ideal for beginners, this course provides a solid foundation in key marketing concepts, equipping you with practical skills to enhance your product's market position and overall marketing strategy.
English
What you'll learn
Understand the product lifecycle and its implications for marketing strategies
Learn how to deliver value to customers through effective pricing strategies
Gain insights into various distribution channels and their importance
Master the basics of product creation, management, and branding
Develop skills in customer value pricing, cost-based pricing, and competition-based pricing
Learn specific strategies for launching new products
Understand the differences between multichannel and omnichannel distribution approaches
Skills you'll gain
This course includes:
16 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This course provides a comprehensive overview of content marketing management, focusing on product creation, management, and branding strategies. Students will learn about various pricing strategies, including customer value pricing, cost-based pricing, and competition-based pricing. The course also covers the product lifecycle and strategies for product launches. Additionally, students will gain insights into distribution channels and learn how to set up effective distribution systems. The content is designed to equip learners with practical skills in pricing and place strategies, essential components of the marketing mix.
Marketing Management Essentials: Price and Place
Module 1 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Courses
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.