Market Research Essentials for Marketing
Master market research: Learn data types, research methods, and turn insights into business strategies.
Master market research: Learn data types, research methods, and turn insights into business strategies.
Gain a competitive edge in marketing management with this comprehensive course on market research essentials. Discover the pivotal role of market research in shaping business strategies and decision-making processes. Learn to differentiate between various data types, including primary and secondary, qualitative and quantitative. Master different market research methods and understand when to apply each one effectively. This course emphasizes the importance of generating actionable insights from data analysis and explores how some companies build their entire business models around data. Perfect for beginners, this course provides a solid foundation in market research techniques, enabling you to make data-driven decisions that can propel your company forward in today's competitive business landscape.
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What you'll learn
Understand the importance of market research in business strategy
Learn to differentiate between various types of data (primary, secondary, qualitative, quantitative)
Master different market research methods and when to apply them
Develop skills to generate actionable insights from data analysis
Understand how market research can help explore new hypotheses and ideas
Learn how to turn market research insights into effective business strategies
Skills you'll gain
This course includes:
15 Minutes PreRecorded video
1 assignment
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FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to market research essentials for marketing management. Students will learn why market research is crucial in today's business environment and how it contributes to effective decision-making. The curriculum covers different types of data (primary, secondary, qualitative, quantitative) and various market research methods. Participants will gain insights into what makes good market research and how to generate actionable insights from data. The course also explores how some companies build their entire business models around data, highlighting the increasing importance of data-driven strategies in modern business. By the end of the course, learners will be equipped with the knowledge to conduct basic market research and apply insights to marketing strategies.
Market Research Essentials for Marketing Management
Module 1 · 3 Hours to complete
Fee Structure
Payment options
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Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
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