Integrated Marketing: Ads, PR, Digital Strategies
Master key concepts in integrated marketing communications, from advertising and PR to digital marketing strategies, perfect for building effective campaigns.
Master key concepts in integrated marketing communications, from advertising and PR to digital marketing strategies, perfect for building effective campaigns.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(2,298 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 4 more
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What you'll learn
Define and implement integrated marketing communications strategies
Master advertising theories and consumer decision-making models
Develop effective message strategies and creative campaigns
Understand latest trends in digital and social media marketing
Create comprehensive marketing communications plans
Skills you'll gain
This course includes:
3.8 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores integrated marketing communications (IMC) and its role in building valuable brands and winning consumers. Students learn essential concepts including brand loyalty and equity, communications planning, AIDA model, FCB Grid, advertising design approaches, message strategies, and creative execution. The curriculum covers traditional and digital marketing channels, from advertising and PR to social media and SEO. Through expert interviews and real-life examples, students gain practical knowledge in creating and evaluating effective marketing communications strategies.
What is IMC? IMC Planning Background
Module 1 · 2 Hours to complete
IMC Planning Process
Module 2 · 2 Hours to complete
Advertising Management & Design
Module 3 · 3 Hours to complete
Marketing Communications Mix
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Expert in Consumer Behavior and Marketing Communications
Professor Eda Sayin specializes in consumer behavior and integrated marketing communications, focusing on understanding unintuitive consumer reactions to brands in response to specific brand behaviors and communications. Her research investigates the impact of actual or imagined sensory cues on consumer perceptions. She has published her findings in prestigious journals such as the Journal of Consumer Research, International Journal of Research in Marketing, and Review of Marketing Research. Her work is widely cited in both academic literature and media outlets, including the Chicago Tribune, Vancouver Sun, and Science Daily.
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4.7 course rating
2,298 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.