Master strategies for market competition and industry disruption. Learn to analyze competitive dynamics and develop effective responses to disruptive change.
Master strategies for market competition and industry disruption. Learn to analyze competitive dynamics and develop effective responses to disruptive change.
Explore the dynamics of market competition and strategies for navigating industry disruptions. This course teaches you to understand competitive interactions, analyze market positions against lower-priced competitors, and develop strategies for disruptive change. Learn through case studies, economic analysis, and benchmarking techniques to maintain market position in evolving industries.
11,464 already enrolled
Instructors:
English
Español
What you'll learn
Understand the dynamics of competitive interactions in various market scenarios
Analyze strategies for maintaining market position against lower-priced competitors
Learn benchmarking techniques and their application in business strategy
Explore the concept of the Prisoner's Dilemma in competitive business contexts
Understand the logic and implications of price wars in different industries
Identify disruptive trends and their potential impact on established businesses
Skills you'll gain
This course includes:
45 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There is 1 module in this course
This course delves into the complex world of market competition and disruptive change in business. Students will learn strategies for maintaining market position against lower-priced competitors, analyzing economic factors and cost considerations that influence market dynamics. The course covers key concepts such as benchmarking, the Prisoner's Dilemma in business contexts, and the logic behind price wars. A significant focus is placed on understanding and responding to disruptive change in industries. Through case studies, video lectures, and a graded assessment, learners will develop skills to identify disruptive trends and their implications, and formulate effective strategies for navigating competitive landscapes.
Competitive Interactions and Disruptive Change
Module 1 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in Strategy and Corporate Value
Professor Carl Kock teaches the Strategy course in the IE Business Essentials MasterTrack Certificate. With over 20 years of teaching experience and extensive corporate experience, his work focuses on identifying the fundamental drivers of value within companies. He combines a traditional research stream on the governance of large firms with a keen interest in corporate environmental management. Professor Kock holds a PhD in Management, an MSc in Management from Wharton, and a Diploma in Business Administration from Philipps Universität Marburg.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.