GenAI for Execs & Business Leaders: Formulate Your Use Case
Learn to build practical GenAI applications: master prompt writing, align with business goals, and assess risks for successful implementation.
Course Cost
Free course
Intermediate
Skill Level
3 Hours
Self-paced lessons
This hands-on course equips executives and business leaders with practical skills to develop effective generative AI use cases tailored to their organizations. Through guided activities and labs, participants learn to strategically implement GenAI by formulating business-specific applications that address real organizational needs. The curriculum focuses on essential skills including effective prompt writing, business goal development, and appropriate GenAI application selection. You'll actively use IBM's watsonx AI engine to brainstorm potential implementations while developing critical assessment abilities to evaluate feasibility, identify risks, and implement mitigation strategies. The course emphasizes practical application, enabling you to leverage your industry expertise alongside AI tools to create actionable use cases you can confidently present to stakeholders. Designed for leaders with some AI familiarity, this intermediate-level course provides hands-on experience in crafting GenAI solutions that align with strategic business objectives.
What you'll learn
Step-by-step process for formulating plausible genAI business applications
Techniques for writing effective AI prompts
Methods for developing business goals that address organizational pain points
Strategies for selecting appropriate genAI applications suited to specific goals
Approaches to critically examine use case feasibility
Risk identification and mitigation planning for AI implementation
Frameworks for ensuring valid, useful AI output
Skills you'll gain
This course includes:
0.63 Hours PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

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There are 2 modules in this course
This course guides executives and business leaders through the process of formulating effective generative AI use cases for their organizations. The curriculum combines theoretical knowledge with practical, hands-on activities using IBM's watsonx AI engine. Students learn essential skills like writing effective prompts, developing business goals that address organizational pain points, and selecting appropriate GenAI applications. The course places special emphasis on critically examining use case feasibility, identifying common implementation risks, and developing mitigation strategies. Throughout the program, participants apply their industry expertise while leveraging AI assistance to refine their ideas. The course includes case studies of both successful and unsuccessful AI implementations, providing valuable real-world context. By completion, participants will have developed a practical, feasible GenAI use case specific to their business context.
Effective Prompting with Generative AI
Module 1 · 65 Minutes to complete
Strategic GenAI Use Cases: Formulation, Risk Mitigation, and Feasibility
Module 2 · 156 Minutes to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
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