Strategies for Audience Growth and Promoting Music Brands
Master essential strategies for music brand promotion and audience engagement. Learn content planning, trend analysis, and campaign evaluation.
Master essential strategies for music brand promotion and audience engagement. Learn content planning, trend analysis, and campaign evaluation.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Building Your Audience for Music Professionals Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Create comprehensive audience engagement and marketing strategy plans
Develop effective content calendars for consistent brand presence
Design budget plans for audience expansion initiatives
Craft partnership proposals for collaborative audience growth
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course explores advanced strategies for growing and engaging music industry audiences. The curriculum covers essential aspects of digital and traditional media promotion, content calendar creation, trend analysis, and campaign evaluation. Students learn from industry experts and GRAMMY winners while developing practical skills in audience engagement, platform selection, and marketing strategy development. The course emphasizes both theoretical knowledge and hands-on application through real-world projects and case studies.
Engaging Your Audience Effectively
Module 1 · 2 Hours to complete
Leveraging Media and Digital Platforms
Module 2 · 3 Hours to complete
Monitoring and Responding to Trends
Module 3 · 1 Hours to complete
Evaluating Your Presence
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Music Industry Powerhouse and Grammy Go Pioneer
Joey Harris has established himself as a leading figure in the entertainment industry with over 25 years of experience, backed by a B.A. from the University of Virginia and a Master's in Music Business from NYU. As CEO of Joey Harris Inc., he provides comprehensive services including management, artist development, strategic marketing, and brand partnerships to an impressive roster of clients including Janet Jackson, Busta Rhymes, Missy Elliott, and Beyoncé's Parkwood Entertainment. His industry influence extends through his roles as Black Music Collective Ambassador for The Recording Academy and board member of SoHo House. He founded LoveJonesNYC, a prestigious music industry event featuring artists like Brandy and India Arie. His achievements have earned recognition from Essence Magazine, Yahoo Finance, and NY Weekly. His commitment to education and mentorship is demonstrated through his work as a consultant at NYU's Music Business Program, his role as instructor for Grammy Go's "Building Your Audience for Music Professionals" course, and his leadership of an apprenticeship program with Apple Music's Propel Center for HBCUs. As a St. Jude Children's Hospital Ambassador and Global Citizen Ambassador, he continues to make significant contributions to both the music industry and philanthropic causes.
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Frequently asked questions
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