Foundations of Music Promotion & Branding
Master essential strategies for building an authentic music brand and connecting with your audience.
Master essential strategies for building an authentic music brand and connecting with your audience.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Building Your Audience for Music Professionals program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Create comprehensive brand mood boards
Craft authentic brand identities
Develop audience research strategies
Build visual brand narratives
Create data-driven marketing plans
Skills you'll gain
This course includes:
1.1 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This foundational course teaches essential music promotion and branding strategies. Students learn to create authentic brand identities, develop visual branding, and conduct audience research. The curriculum features insights from GRAMMY winners and industry experts, covering brand development, audience engagement, and growth strategies.
Brand Authenticity & Identity
Module 1 · 2 Hours to complete
Image and Branding Essentials
Module 2 · 2 Hours to complete
Audience Research Techniques
Module 3 · 2 Hours to complete
Mapping Audience Growth
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Music Industry Powerhouse and Grammy Go Pioneer
Joey Harris has established himself as a leading figure in the entertainment industry with over 25 years of experience, backed by a B.A. from the University of Virginia and a Master's in Music Business from NYU. As CEO of Joey Harris Inc., he provides comprehensive services including management, artist development, strategic marketing, and brand partnerships to an impressive roster of clients including Janet Jackson, Busta Rhymes, Missy Elliott, and Beyoncé's Parkwood Entertainment. His industry influence extends through his roles as Black Music Collective Ambassador for The Recording Academy and board member of SoHo House. He founded LoveJonesNYC, a prestigious music industry event featuring artists like Brandy and India Arie. His achievements have earned recognition from Essence Magazine, Yahoo Finance, and NY Weekly. His commitment to education and mentorship is demonstrated through his work as a consultant at NYU's Music Business Program, his role as instructor for Grammy Go's "Building Your Audience for Music Professionals" course, and his leadership of an apprenticeship program with Apple Music's Propel Center for HBCUs. As a St. Jude Children's Hospital Ambassador and Global Citizen Ambassador, he continues to make significant contributions to both the music industry and philanthropic causes.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.