Sucesso com Avaliações: Análise e Medição de Marketing
This course is part of Google Marketing Digital e E-commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing digital e e-commerce do Google Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(16 ratings)
Instructors:
Portuguese (Brazil)
English
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What you'll learn
Definir planejamento e estratégias de mídia para campanhas de marketing digital
Medir e analisar campanhas usando Google Analytics e Google Ads
Avaliar métricas em relação às metas de desempenho para ajustar orçamentos
Calcular ROI e ROAS para determinar o sucesso de projetos de marketing
Planejar e conduzir testes A/B para otimizar campanhas
Criar visualizações de dados e apresentações para comunicar insights às partes interessadas
Skills you'll gain
This course includes:
26 Hours PreRecorded video
29 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso explora as práticas e ferramentas de análise de marketing digital, ensinando como profissionais podem analisar dados de várias fontes para obter insights valiosos. Os alunos aprenderão a criar planos de mídia, definir metas de desempenho e utilizar ferramentas como Google Analytics e Google Ads para medir e otimizar campanhas. O curso aborda como ajustar orçamentos com base em métricas-chave, realizar testes A/B e preparar apresentações para compartilhar resultados com stakeholders. Com atividades práticas e exemplos reais, os estudantes desenvolvem habilidades essenciais para o sucesso em marketing digital e e-commerce.
Introdução ao sucesso por meio das avaliações: análise e medição de marketing
Module 1 · 6 Hours to complete
Use métricas do Google Analytics e do Google Ads
Module 2 · 6 Hours to complete
Como medir o sucesso das campanhas de marketing
Module 3 · 5 Hours to complete
Compartilhar métricas e insights com as partes interessadas
Module 4 · 8 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital e E-commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
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Frequently asked questions
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