This course is part of Google Marketing Digital e E-commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing digital e e-commerce do Google Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(20 ratings)
Instructors:
Portuguese (Brazil)
English
What you'll learn
Entender como o e-mail marketing faz parte de uma estratégia de marketing digital
Escrever um copy de e-mail, linhas de assunto e prévia do texto eficazes
Testar, executar e otimizar uma campanha de e-mail marketing
Medir e analisar os resultados da campanha de e-mail
Criar automação de e-mail marketing e fluxos de trabalho
Criar e manter listas de e-mail
Skills you'll gain
This course includes:
25 Hours PreRecorded video
25 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 5 modules in this course
Este curso aborda como realizar uma campanha de e-mail marketing bem-sucedida como parte essencial de qualquer estratégia de marketing digital. Os alunos aprenderão a criar estratégias eficazes de e-mail marketing, desde a escrita de textos persuasivos e linhas de assunto impactantes até a execução, teste e otimização de campanhas. O curso cobre a criação e segmentação de listas de e-mail, automação e fluxos de trabalho, além de técnicas para medir e analisar resultados de campanhas. Ministrado por especialistas do Google, o curso inclui atividades práticas que simulam tarefas reais do mercado.
Introdução a "Pense fora da caixa (de entrada): e-mail marketing"
Module 1 · 4 Hours to complete
Tipos de e-mail marketing
Module 2 · 4 Hours to complete
Ferramentas úteis para e-mail marketing
Module 3 · 7 Hours to complete
Coletar e analisar dados da campanha de e-mail
Module 4 · 3 Hours to complete
Crie sua própria campanha de e-mail marketing
Module 5 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital e E-commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
Testimonials
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4.8 course rating
20 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.