Fundamentos do marketing digital e do e-commerce
This course is part of Google Marketing Digital e E-commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing digital e e-commerce do Google Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
Portuguese (Brazil)
English
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What you'll learn
Definir áreas de atuação do marketing digital e do e-commerce
Descrever responsabilidades de profissionais iniciantes nessas áreas
Explicar o conceito de funil de marketing e sua aplicação
Entender a jornada do cliente e os mapas da jornada
Identificar elementos de uma estratégia de marketing digital
Trabalhar com métricas e avaliação de desempenho
Skills you'll gain
This course includes:
17 Hours PreRecorded video
16 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso introdutório ao marketing digital e e-commerce aborda fundamentos essenciais para iniciar uma carreira nestas áreas. Os alunos aprenderão sobre o papel do marketing digital e do e-commerce nas empresas, compreendendo a jornada do cliente e o funil de marketing. O curso explora os elementos-chave de uma estratégia eficaz, incluindo definição de metas, seleção de canais (SEO, SEM, mídias sociais, email) e avaliação de desempenho. Com conteúdo prático desenvolvido por profissionais do Google, os estudantes desenvolvem competências para funções de entrada nestas áreas em crescimento.
Introdução aos fundamentos do marketing digital e do e-commerce
Module 1 · 4 Hours to complete
A jornada do cliente e o funil de marketing
Module 2 · 4 Hours to complete
Marketing digital e estratégia de e-commerce
Module 3 · 4 Hours to complete
Avaliação de desempenho e resultados
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital e E-commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
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Frequently asked questions
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