Fundamentos del marketing digital y comercio electrónico
This course is part of Google Marketing Digital y E-Commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Describir las responsabilidades de un/a coordinador/a de marketing digital y analista de comercio electrónico
Explicar el concepto del embudo de marketing y su aplicación
Comprender los elementos y objetivos de una estrategia de marketing digital
Identificar los roles y funciones del marketing digital en las empresas
Comprender cada paso del recorrido del cliente
Analizar y medir el éxito de campañas de marketing digital
Skills you'll gain
This course includes:
17 Hours PreRecorded video
16 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
Este curso proporciona una introducción completa a los fundamentos del marketing digital y comercio electrónico. Los estudiantes aprenderán conceptos esenciales como el recorrido del cliente, el embudo de marketing y las estrategias de marketing digital. El programa abarca responsabilidades laborales de coordinadores de marketing digital y analistas de comercio electrónico, y explora canales digitales como SEO, SEM, redes sociales y correo electrónico. Diseñado por Google, el curso incluye ejemplos prácticos y actividades que simulan tareas reales del sector, preparando a los estudiantes para roles de nivel inicial sin necesidad de experiencia previa.
Introducción a los fundamentos del marketing digital y el comercio electrónico
Module 1 · 4 Hours to complete
El recorrido del cliente y el embudo de marketing
Module 2 · 4 Hours to complete
Estrategias de marketing digital y comercio electrónico
Module 3 · 4 Hours to complete
Medir el éxito
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
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Frequently asked questions
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