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From Likes to Leads: Interact with Customers Online

This course is part of Google Digital Marketing & E-commerce Certificate.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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From Likes to Leads: Interact with Customers Online

This course includes

20 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Create effective social media marketing strategies

  • Develop engaging content for different platforms

  • Analyze social media metrics and create reports

  • Implement paid social media campaigns

Skills you'll gain

Social Media Marketing
Content Strategy
Social Media Analytics
Customer Engagement
Social Listening
Brand Management
Campaign Planning
Social Media Advertising
Digital Marketing
Platform Selection

This course includes:

4.5 Hours PreRecorded video

13 quizzes, 11 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This course teaches comprehensive social media marketing strategies, covering the five core pillars: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising. Students learn to create engaging content, manage social media presence, analyze performance metrics, and develop paid social media campaigns. The curriculum includes hands-on experience with popular social media tools and platforms.

Introduction to from likes to leads: interact with customers online

Module 1 · 3 Hours to complete

Social media strategy, planning, and publishing

Module 2 · 5 Hours to complete

Listening and engagement on social media

Module 3 · 10 Hours to complete

Social media analytics and reporting

Module 4 · 4 Hours to complete

Paid social media

Module 5 · 5 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Digital Marketing & E-commerce Certificate

Instructor

Google Career Certificates
Google Career Certificates

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Empowering Career Growth through Google Career Certificates

Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.

From Likes to Leads: Interact with Customers Online

This course includes

20 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.