Evaluar para el éxito: Analítica y medición de marketing
This course is part of Google Marketing Digital y E-Commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Definir la planificación y las estrategias de medios
Describir qué define una campaña de marketing exitosa
Evaluar las métricas comparándolas con los objetivos de rendimiento y ajustar un presupuesto o una estrategia de marketing
Crear presentaciones e informes para las partes interesadas sobre el progreso o el éxito de una campaña de marketing e ideas importantes
Comprender el rol de los KPI en las campañas de marketing
Utilizar herramientas como Google Analytics y Google Ads para medir el rendimiento
Skills you'll gain
This course includes:
26 Hours PreRecorded video
29 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso proporciona una introducción completa a la analítica y medición de marketing digital, enseñando a los estudiantes cómo analizar datos de diversas fuentes para obtener información sobre los clientes y optimizar campañas. Los participantes aprenderán a establecer objetivos de rendimiento, crear planes de medios, utilizar herramientas como Google Analytics y Google Ads para medir el rendimiento, calcular el retorno de inversión (ROI), y realizar pruebas A/B para mejorar las campañas. El curso también cubre habilidades prácticas para analizar y visualizar datos en hojas de cálculo, y preparar presentaciones efectivas para compartir resultados con las partes interesadas, todo enfocado en desarrollar competencias profesionales para roles en marketing digital y comercio electrónico.
Introducción a "Evaluar para tener éxito: analítica y medición de marketing"
Module 1 · 6 Hours to complete
Usar las métricas de Google Analytics y Google Ads
Module 2 · 6 Hours to complete
Medir el éxito de las campañas de marketing
Module 3 · 5 Hours to complete
Compartir métricas y datos con las partes interesadas
Module 4 · 8 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Instructor
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