Powered by
Completion
CERTIFICATE
Evaluar para el éxito: Analítica y medición de marketing
This course is part of Google Marketing Digital y E-Commerce Certificate.
Course Cost
Free course
Beginner
Skill Level
25 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
9,874 Enrolled
Spanish
What you'll learn
Definir la planificación y las estrategias de medios
Describir qué define una campaña de marketing exitosa
Evaluar las métricas comparándolas con los objetivos de rendimiento y ajustar un presupuesto o una estrategia de marketing
Crear presentaciones e informes para las partes interesadas sobre el progreso o el éxito de una campaña de marketing e ideas importantes
Comprender el rol de los KPI en las campañas de marketing
Utilizar herramientas como Google Analytics y Google Ads para medir el rendimiento
Skills you'll gain
This course includes:
26 Hours PreRecorded video
29 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso proporciona una introducción completa a la analítica y medición de marketing digital, enseñando a los estudiantes cómo analizar datos de diversas fuentes para obtener información sobre los clientes y optimizar campañas. Los participantes aprenderán a establecer objetivos de rendimiento, crear planes de medios, utilizar herramientas como Google Analytics y Google Ads para medir el rendimiento, calcular el retorno de inversión (ROI), y realizar pruebas A/B para mejorar las campañas. El curso también cubre habilidades prácticas para analizar y visualizar datos en hojas de cálculo, y preparar presentaciones efectivas para compartir resultados con las partes interesadas, todo enfocado en desarrollar competencias profesionales para roles en marketing digital y comercio electrónico.
Introducción a "Evaluar para tener éxito: analítica y medición de marketing"
Module 1 · 6 Hours to complete
Usar las métricas de Google Analytics y Google Ads
Module 2 · 6 Hours to complete
Medir el éxito de las campañas de marketing
Module 3 · 5 Hours to complete
Compartir métricas y datos con las partes interesadas
Module 4 · 8 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
520
Reviews
1,06,26,664
Students
324
Courses
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.