De "Me gusta" a leads: interactúa con clientes en línea
This course is part of Google Marketing Digital y E-Commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
(425 ratings)
12,512 already enrolled
Instructors:
Spanish
English
Powered by
What you'll learn
Definir el marketing en redes sociales y describir para qué sirve
Identificar los pilares del marketing en redes sociales: estrategia, planificación, escucha e interacción, informes y redes sociales de pago
Definir los objetivos de una campaña en redes sociales
Redactar, diseñar y reutilizar contenido atractivo para redes sociales
Reconocer cómo utilizar los datos recopilados de la analítica de redes sociales para tomar mejores decisiones
Alcanzar objetivos de marketing específicos mediante el uso de redes sociales de pago
Skills you'll gain
This course includes:
27 Hours PreRecorded video
24 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
Este curso es el tercero de siete en el Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, enfocado en desarrollar estrategias efectivas de marketing en redes sociales. Los estudiantes aprenderán a identificar los cinco pilares fundamentales del marketing en redes sociales: estrategia, planificación y publicación, escucha e interacción, analítica e informes, y redes sociales de pago. El curso enseña a crear contenido atractivo utilizando principios de diseño gráfico, administrar la presencia en redes sociales, establecer objetivos y métricas de éxito, y optimizar campañas publicitarias. Con la guía de especialistas de Google, los estudiantes participan en actividades prácticas y ejemplos que simulan tareas reales del sector.
Introducción a "De Me gusta a Leads: interactúa con las y los clientes en línea"
Module 1 · 3 Hours to complete
Estrategia, planificación y publicación en redes sociales
Module 2 · 6 Hours to complete
Escucha e interacción en redes sociales
Module 3 · 8 Hours to complete
Analítica e informes de redes sociales
Module 4 · 4 Hours to complete
Redes sociales de pago
Module 5 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.9 course rating
425 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.