De curtidas a leads: como interagir com os clientes on-line
This course is part of Google Marketing Digital e E-commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing digital e e-commerce do Google Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
Portuguese (Brazil)
English
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What you'll learn
Definir o marketing de mídia social e descrever seu propósito
Identificar os principais pilares do marketing nas mídias sociais
Definir os objetivos de uma campanha de mídia social
Redigir, projetar e reutilizar conteúdo envolvente para mídias sociais
Escolher as plataformas de mídia social adequadas para diferentes campanhas
Utilizar dados de análise de mídia social para tomada de decisões
Skills you'll gain
This course includes:
27 Hours PreRecorded video
24 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
Este curso é o terceiro módulo do Certificado de Marketing Digital e E-commerce do Google, focado em estratégias de marketing nas mídias sociais. Os alunos aprenderão a desenvolver uma presença de marca eficaz online, identificando as plataformas mais adequadas para seus objetivos específicos de negócios. O currículo abrange os cinco pilares fundamentais do marketing de mídia social: estratégia, planejamento e publicação, escuta e engajamento, análise e relatórios, e publicidade paga. Através de atividades práticas guiadas por profissionais do Google, os participantes adquirirão habilidades para criar conteúdo envolvente, gerenciar a presença nas redes sociais, definir métricas de sucesso e implementar campanhas pagas eficientes.
Introdução a De curtidas a leads: como interagir com os clientes on-line
Module 1 · 3 Hours to complete
Mídias sociais: estratégia, planejamento e publicação
Module 2 · 6 Hours to complete
Escuta e engajamento nas mídias sociais
Module 3 · 8 Hours to complete
Análise e relatórios de mídia social
Module 4 · 4 Hours to complete
Mídias sociais pagas
Module 5 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital e E-commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
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Frequently asked questions
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