This course is part of Google Marketing Digital y E-Commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
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Instructors:
Spanish
English
What you'll learn
Comprende el rol del marketing por correo electrónico en una estrategia digital
Redacta de forma efectiva correos electrónicos, asuntos y textos de vista previa
Prueba, ejecuta y optimiza una campaña de marketing por correo electrónico
Mide y analiza los resultados de la campaña de correo electrónico
Crea y mantiene listas de correo electrónico segmentadas
Implementa las mejores prácticas para manejar la información personal de forma segura
Skills you'll gain
This course includes:
25 Hours PreRecorded video
25 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 5 modules in this course
Este curso, parte del Certificado Profesional de Google en Marketing Digital y E-Commerce, enseña a los estudiantes cómo utilizar efectivamente el correo electrónico como canal de marketing. A lo largo de 5 módulos, los participantes aprenderán a crear estrategias de email marketing, redactar contenido efectivo, segmentar audiencias, automatizar flujos de trabajo y analizar resultados de campañas. El curso combina teoría con actividades prácticas usando herramientas populares como HubSpot, Mailchimp y Constant Contact, preparando a los estudiantes para roles de nivel inicial en marketing digital.
Introducción a "Creatividad en la bandeja de entrada: marketing por correo electrónico"
Module 1 · 4 Hours to complete
Tipos de marketing por correo electrónico
Module 2 · 4 Hours to complete
Herramientas útiles para el marketing por correo electrónico
Module 3 · 7 Hours to complete
Recopilar y analizar datos de campañas de correo electrónico
Module 4 · 3 Hours to complete
Ejecuta tu propia campaña de marketing por correo electrónico
Module 5 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
Testimonials
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4.9 course rating
276 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.