Attract and Engage Customers with Digital Marketing
Master SEO, SEM, and digital advertising strategies to attract customers and drive engagement with Google's expert guidance.
Master SEO, SEM, and digital advertising strategies to attract customers and drive engagement with Google's expert guidance.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
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Instructors:
English
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What you'll learn
Master search engine optimization (SEO) fundamentals
Implement effective search engine marketing (SEM) strategies
Create and optimize website content for search engines
Develop targeted display advertising campaigns
Skills you'll gain
This course includes:
4.2 Hours PreRecorded video
17 quizzes, 3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This course teaches practical digital marketing strategies to attract and engage customers online. Students learn comprehensive SEO techniques, SEM fundamentals, and display advertising best practices. The curriculum covers essential topics like keyword research, website optimization, Google Search Console usage, and creating effective search and display ads. Through hands-on assignments and real-world examples, learners develop skills to increase website traffic and convert visitors into customers.
Introduction to attract and engage customers with digital marketing
Module 1 · 6 Hours to complete
Understand search engine optimization (SEO)
Module 2 · 3 Hours to complete
Apply search engine optimization (SEO)
Module 3 · 5 Hours to complete
Search engine marketing (SEM) and display advertising
Module 4 · 6 Hours to complete
Fee Structure
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
Testimonials
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4.8 course rating
5,747 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.