Atrair e engajar clientes com marketing digital
This course is part of Google Marketing Digital e E-commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing digital e e-commerce do Google Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
Portuguese (Brazil)
English
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What you'll learn
Criar personas de cliente eficazes para direcionar estratégias de marketing digital
Implementar técnicas de SEO para melhorar a visibilidade nos mecanismos de busca
Otimizar conteúdo de site com palavras-chave, títulos e meta descrições eficazes
Utilizar o Google Search Console para monitorar e melhorar o desempenho das buscas
Compreender e aplicar estratégias de SEM com Google Ads
Desenhar campanhas de publicidade gráfica eficientes para diferentes estágios do funil
Skills you'll gain
This course includes:
21 Hours PreRecorded video
20 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso abrangente ensina estratégias práticas para atrair e engajar clientes usando marketing digital. Os alunos aprendem a criar personas de clientes, entender o funil de marketing e implementar técnicas para aumentar a conscientização, consideração, conversão e fidelidade. O curso cobre profundamente SEO (otimização para mecanismos de busca), incluindo pesquisa de palavras-chave, otimização de conteúdo e análise de desempenho com o Google Search Console. Os alunos também dominam o SEM (marketing para mecanismos de busca) e publicidade gráfica, aprendendo a criar e otimizar anúncios eficazes. Ministrado por especialistas do Google, o curso combina teoria e prática para preparar os alunos para funções de marketing digital.
Introdução sobre como atrair e envolver os clientes com marketing digital
Module 1 · 6 Hours to complete
Entenda a otimização para mecanismos de busca (SEO)
Module 2 · 3 Hours to complete
Como aplicar a otimização para mecanismos de busca (SEO)
Module 3 · 5 Hours to complete
Marketing para mecanismos de busca (SEM) e publicidade gráfica
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital e E-commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.