Atrae e interactúa con clientes mediante marketing digital
This course is part of Google Marketing Digital y E-Commerce Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Marketing Digital e E-Commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Identificar estrategias para crear reconocimiento de marca entre los y las clientes potenciales
Explicar el propósito del SEO (optimización de motores de búsqueda) y sus términos más importantes
Optimizar el contenido del sitio web para SEO
Comprender el marketing de motores de búsqueda (SEM) y cómo beneficia a las empresas
Aprender a usar Google Search Console para monitorear resultados de búsqueda
Crear anuncios efectivos para motores de búsqueda y publicidad gráfica
Skills you'll gain
This course includes:
21 Hours PreRecorded video
20 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course, part of Google's Digital Marketing and E-Commerce Professional Certificate, teaches essential strategies for attracting and engaging customers online. Students learn to optimize search engine visibility through SEO techniques including keyword research, site structure optimization, and content creation. The curriculum covers marketing funnel stages (Awareness, Consideration, Conversion, and Loyalty) to convert potential customers into regular ones. Additionally, students explore search engine marketing (SEM) and display advertising, gaining practical experience with Google Search Console, Google Ads, and audience targeting. Throughout the course, Google specialists provide real-world examples and practical activities that simulate common digital marketing tasks.
Introducción a "atrae e involucra clientes con marketing digital"
Module 1 · 6 Hours to complete
Comprende la optimización de motores de búsqueda (SEO)
Module 2 · 3 Hours to complete
Utiliza la optimización de motores de búsqueda (SEO)
Module 3 · 5 Hours to complete
Marketing de motores de búsqueda (SEM) y publicidad gráfica
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Marketing Digital y E-Commerce Certificate
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.