Assess for Success: Marketing Analytics and Measurement
Master essential marketing analytics tools and metrics. Learn to measure campaign success, analyze data, and present insights using Google Analytics and Ads.
Master essential marketing analytics tools and metrics. Learn to measure campaign success, analyze data, and present insights using Google Analytics and Ads.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(1,584 ratings)
1,48,783 already enrolled
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Create and analyze media plans with performance goals
Measure campaign success using Google Analytics and Google Ads
Calculate ROI and optimize marketing budgets
Conduct effective A/B tests for campaign optimization
Analyze data using spreadsheets and create visualizations
Present marketing insights to stakeholders effectively
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
20 quizzes, 8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course explores marketing analytics practices and tools, focusing on analyzing data from web pages, digital marketing channels, and e-commerce sites to gain customer insights. Students learn to create media plans, set performance goals, and measure campaign success using Google Analytics and Google Ads. The curriculum covers ROI calculation, A/B testing, data analysis in spreadsheets, and creating effective presentations for stakeholders. The course emphasizes practical skills through hands-on activities and real-world examples.
Introduction to Assess for success: Marketing analytics and measurement
Module 1 · 4 Hours to complete
Use metrics from Google Analytics and Google Ads
Module 2 · 4 Hours to complete
Measure the success of marketing campaigns
Module 3 · 3 Hours to complete
Share metrics and insights with stakeholders
Module 4 · 6 Hours to complete
Fee Structure
Instructor
Empowering Career Growth through Google Career Certificates
Google Career Certificates are a key component of the Grow with Google initiative, which leverages Google's 20 years of experience in developing products, platforms, and services designed to foster growth for individuals and businesses. These programs are designed to help current workforce members and future students access top-tier training and tools from Google, enabling them to enhance their skills, advance their careers, and grow their businesses.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.6 course rating
1,584 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.