Foundations of Digital Marketing and E-commerce
Master essential concepts in digital marketing and e-commerce. Perfect for beginners starting their marketing career.
Master essential concepts in digital marketing and e-commerce. Perfect for beginners starting their marketing career.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Define digital marketing and e-commerce fundamentals
Understand the marketing funnel and customer journey
Learn digital marketing and e-commerce strategy basics
Master key metrics and performance measurement
Skills you'll gain
This course includes:
4.5 Hours PreRecorded video
15 quizzes, 1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course is the first of seven courses in the Google Digital Marketing & E-commerce Certificate. Students learn the fundamentals of digital marketing and e-commerce, including marketing funnels, customer journey mapping, and digital marketing strategies. The curriculum covers essential concepts like SEO, social media marketing, email marketing, and performance measurement, preparing learners for entry-level roles in the field.
Introduction to foundations of digital marketing and e-commerce
Module 1 · 2 Hours to complete
The customer journey and the marketing funnel
Module 2 · 3 Hours to complete
Digital marketing and e-commerce strategy
Module 3 · 3 Hours to complete
Measure performance success
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Empowering Career Growth through Google Career Certificates
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.