Innovation Strategy with Goldman Sachs 10,000 Women
Learn to develop and launch new products or services with this practical guide from Goldman Sachs 10,000 Women.
Learn to develop and launch new products or services with this practical guide from Goldman Sachs 10,000 Women.
Master the art of turning business ideas into market-ready products or services with this elective course from Goldman Sachs 10,000 Women. Explore product development stages, from market research and concept refinement to prototyping and launch planning. Gain practical skills in conducting surveys, focus groups, and market testing. This flexible online course is designed for entrepreneurs aiming to elevate their business, offering valuable insights into innovation strategy and product development.
4.7
(55 ratings)
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English
Tiếng Việt, فارسی
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What you'll learn
Identify key elements of products and services for development
Conduct effective market research to refine business ideas
Use surveys and focus groups to gain market insights
Develop unique product concepts based on market research
Learn prototyping techniques for new products or services
Plan and execute market testing before product launch
Skills you'll gain
This course includes:
17 Minutes PreRecorded video
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course guides entrepreneurs through the process of developing and launching a new product or service. It covers key stages of product development, including market research, concept refinement, prototyping, and launch preparation. Participants learn how to use market insights from surveys and focus groups to refine their business ideas into unique product concepts. The course also explores techniques for prototyping and planning market tests before launch. By the end, learners will be able to apply these skills to prepare their own product or service for market introduction.
Boost your Product Development, with Goldman Sachs 10,000 Women
Module 1 · 3 Hours to complete
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Instructors
Empowering Women Entrepreneurs Globally
Goldman Sachs is dedicated to supporting the communities where its people live and work, leveraging its ideas, talent, and resources to make a positive impact. Through the Goldman Sachs Foundation, the focus is on entrepreneurship and economic growth to strengthen communities worldwide. The 10,000 Women initiative empowers women in 100 countries by providing them with business and management education, along with access to mentoring, networking, and capital. Now, 10,000 Women is available online via Coursera, offering 10 courses that blend world-class business education with a global peer network, equipping women with the tools to grow and lead their businesses.
A Leader in Marketing and Entrepreneurship Education
Dr. Vita Kadile is a seasoned higher education professional specializing in marketing and entrepreneurship, and she is a Certified Business & Management Educator by the Chartered Association of Business Schools in the UK. As a Lecturer (Assistant Professor) of Marketing and Programme Director for the MA Advertising & Marketing program at Leeds University Business School, she has enhanced the Marketing Research module for postgraduate students over the past nine years and forged strong connections with the UK Market Research Society. Her research interests encompass cognitive and behavioral entrepreneurship, business start-ups, and international marketing, collaborating closely with small businesses and start-up accelerators. Dr. Kadile has published in leading scholarly journals, contributed to books and industry reports, and received an ‘Impact beyond Academia’ award for her work. With a decade of involvement in diverse research projects, her prior experience in internal marketing for the tourism and hospitality sectors informs her ongoing commitment to professional training for growth-oriented businesses.
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4.7 course rating
55 ratings
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