Revenue Management Essentials:Building Strategic Foundations
This course is part of Hotel Revenue, Distribution & Demand Management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Hotel Management: Distribution, Revenue and Demand Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Master revenue management fundamentals and terminology
Develop effective pricing and segmentation strategies
Learn forecasting and budgeting techniques
Understand booking curve management
Implement yield management practices
Avoid common pricing mistakes
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
11 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
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There are 4 modules in this course
This comprehensive course explores the fundamentals of hotel revenue management, developed in partnership with Duetto. Students learn essential concepts including market segmentation, forecasting, and pricing strategies. The curriculum combines theoretical knowledge with practical insights from industry leaders at major hotel chains worldwide. Through detailed case studies and real-world examples, learners master the analytics-based techniques needed to optimize room pricing and maximize hotel profits.
Getting Started with Revenue Management
Module 1 · 3 Hours to complete
Introduction to Segmentation
Module 2 · 2 Hours to complete
Introduction to Forecasting & Budgeting
Module 3 · 2 Hours to complete
Introduction to Pricing
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Hotel Revenue, Distribution & Demand Management
Instructors
Augustin, a Customer Success Leader, Elevates Revenue Strategies with Technology
Based in Duetto's London office, Augustin leads customer success with a strong passion for showcasing the impact of technology on pricing strategies. He partners with both new and existing clients to enhance their revenue approaches and drive profitability. Before joining Duetto, he served as Regional Director of Revenue for Starwood Capital's UK city center assets, managed by Principal Hayley, Four Pillars, and De Vere Venues. His earlier experience includes revenue management roles at Concorde Hotels and The Set Hotels. He holds a degree from Ecole Hôtelière de Lausanne in Switzerland.
Professor of information systems, Director of the MBA in Hospitality
A well-known educator, speaker, author and consultant in hospitality technology related issues, Peter O'Connor is Professor of Information Systems at ESSEC Business School, France, where he also serves as Academic Director of Essec’s MBA in Hospitality Management.
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Frequently asked questions
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