Revenue Management Essentials:Building Strategic Foundations
Master hotel revenue management fundamentals: from pricing strategies to forecasting and segmentation analysis.
Master hotel revenue management fundamentals: from pricing strategies to forecasting and segmentation analysis.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Hotel Management: Distribution, Revenue and Demand Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
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What you'll learn
Master revenue management fundamentals and terminology
Develop effective pricing and segmentation strategies
Learn forecasting and budgeting techniques
Understand booking curve management
Implement yield management practices
Avoid common pricing mistakes
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
11 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
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There are 4 modules in this course
This comprehensive course explores the fundamentals of hotel revenue management, developed in partnership with Duetto. Students learn essential concepts including market segmentation, forecasting, and pricing strategies. The curriculum combines theoretical knowledge with practical insights from industry leaders at major hotel chains worldwide. Through detailed case studies and real-world examples, learners master the analytics-based techniques needed to optimize room pricing and maximize hotel profits.
Getting Started with Revenue Management
Module 1 · 3 Hours to complete
Introduction to Segmentation
Module 2 · 2 Hours to complete
Introduction to Forecasting & Budgeting
Module 3 · 2 Hours to complete
Introduction to Pricing
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Augustin, a Customer Success Leader, Elevates Revenue Strategies with Technology
Based in Duetto's London office, Augustin leads customer success with a strong passion for showcasing the impact of technology on pricing strategies. He partners with both new and existing clients to enhance their revenue approaches and drive profitability. Before joining Duetto, he served as Regional Director of Revenue for Starwood Capital's UK city center assets, managed by Principal Hayley, Four Pillars, and De Vere Venues. His earlier experience includes revenue management roles at Concorde Hotels and The Set Hotels. He holds a degree from Ecole Hôtelière de Lausanne in Switzerland.
Leading Authority in Hospitality Technology and Information Systems
Peter O'Connor is a renowned Professor of Information Systems at ESSEC Business School in France, where he also serves as the Academic Director of the MBA in Hospitality Management. With degrees in both information systems and hospitality management, Dr. O'Connor's research and teaching focus on electronic distribution and how information technology can enhance hospitality operations. He has authored two leading textbooks on technology in the hospitality sector and published numerous academic papers in esteemed journals, including the International Journal of Hospitality Management and the Journal of Travel Research. His deep connection with the hospitality industry is reflected in his extensive consulting work, where he advises travel industry clients on electronic distribution and marketing strategies.In addition to his academic roles, Peter works with PhoCusWright Inc., a leader in online travel research, and serves as Editor-at-large for Hotel Analyst Distribution & Technology. His insights into technology and distribution issues have made him a sought-after speaker at industry events, where he shares his expertise with managers from diverse travel sectors. Peter is regularly consulted by investment firms and governmental organizations regarding developments in the online travel arena. His commitment to education is evident through his courses on Coursera, such as "The Fundamentals of Revenue Management" and "The Fundamentals of Hotel Distribution," which equip students with essential skills for navigating the complexities of the hospitality industry.
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4.6 course rating
1,040 ratings
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