Hôtel "De l'étoile" - a hotel in crisis?
This course is part of Hotel Revenue, Distribution & Demand Management.
Through this practical case study course, participants analyze Hotel "De l'étoile", a prestigious 300-bedroom Parisian hotel facing profitability challenges despite outward success. The course provides real hotel data on distribution performance, revenue management tactics, and financial metrics. Students evaluate current policies, develop improvement strategies, and create implementation plans as a Business Development Director.
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Instructors:
English
Tiếng Việt
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What you'll learn
Analyze hotel financial and operational performance
Evaluate distribution and revenue management strategies
Identify key factors affecting hotel profitability
Develop strategic recommendations for improvement
Create practical implementation plans
Assess brand impact on hotel performance
Skills you'll gain
This course includes:
0.5 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This case study-based course examines the challenges facing Hotel "De l'étoile", a family-owned, internationally branded hotel in Paris. Students analyze real data including financial statements, distribution reports, and market segmentation to identify causes of poor profitability. The course combines video interviews with senior managers, detailed performance metrics, and competitive analysis to create an authentic learning experience. Participants develop practical skills in hotel performance analysis, strategic planning, and implementation.
Situational Analysis
Module 1 · 2 Hours to complete
Questioning the brand?
Module 2 · 1 Hours to complete
Recommendations to the board Family
Module 3 · 1 Hours to complete
Implementation of the strategy
Module 4 · 1 Hours to complete
Instructor
Professor of information systems, Director of the MBA in Hospitality
A well-known educator, speaker, author and consultant in hospitality technology related issues, Peter O'Connor is Professor of Information Systems at ESSEC Business School, France, where he also serves as Academic Director of Essec’s MBA in Hospitality Management.
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