Hôtel "De l'étoile" - a hotel in crisis?
Learn to analyze and improve hotel profitability through revenue management, distribution strategy, and demand optimization in this case study-based course.
Learn to analyze and improve hotel profitability through revenue management, distribution strategy, and demand optimization in this case study-based course.
Through this practical case study course, participants analyze Hotel "De l'étoile", a prestigious 300-bedroom Parisian hotel facing profitability challenges despite outward success. The course provides real hotel data on distribution performance, revenue management tactics, and financial metrics. Students evaluate current policies, develop improvement strategies, and create implementation plans as a Business Development Director.
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English
Tiếng Việt
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What you'll learn
Analyze hotel financial and operational performance
Evaluate distribution and revenue management strategies
Identify key factors affecting hotel profitability
Develop strategic recommendations for improvement
Create practical implementation plans
Assess brand impact on hotel performance
Skills you'll gain
This course includes:
0.5 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This case study-based course examines the challenges facing Hotel "De l'étoile", a family-owned, internationally branded hotel in Paris. Students analyze real data including financial statements, distribution reports, and market segmentation to identify causes of poor profitability. The course combines video interviews with senior managers, detailed performance metrics, and competitive analysis to create an authentic learning experience. Participants develop practical skills in hotel performance analysis, strategic planning, and implementation.
Situational Analysis
Module 1 · 2 Hours to complete
Questioning the brand?
Module 2 · 1 Hours to complete
Recommendations to the board Family
Module 3 · 1 Hours to complete
Implementation of the strategy
Module 4 · 1 Hours to complete
Instructor
Leading Authority in Hospitality Technology and Information Systems
Peter O'Connor is a renowned Professor of Information Systems at ESSEC Business School in France, where he also serves as the Academic Director of the MBA in Hospitality Management. With degrees in both information systems and hospitality management, Dr. O'Connor's research and teaching focus on electronic distribution and how information technology can enhance hospitality operations. He has authored two leading textbooks on technology in the hospitality sector and published numerous academic papers in esteemed journals, including the International Journal of Hospitality Management and the Journal of Travel Research. His deep connection with the hospitality industry is reflected in his extensive consulting work, where he advises travel industry clients on electronic distribution and marketing strategies.In addition to his academic roles, Peter works with PhoCusWright Inc., a leader in online travel research, and serves as Editor-at-large for Hotel Analyst Distribution & Technology. His insights into technology and distribution issues have made him a sought-after speaker at industry events, where he shares his expertise with managers from diverse travel sectors. Peter is regularly consulted by investment firms and governmental organizations regarding developments in the online travel arena. His commitment to education is evident through his courses on Coursera, such as "The Fundamentals of Revenue Management" and "The Fundamentals of Hotel Distribution," which equip students with essential skills for navigating the complexities of the hospitality industry.
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