The fundamentals of hotel distribution
Master hotel distribution strategies, focusing on online channels, direct booking, and OTA management to maximize revenue.
Master hotel distribution strategies, focusing on online channels, direct booking, and OTA management to maximize revenue.
This course provides a comprehensive overview of hotel distribution strategies, focusing on online channels, direct booking optimization, and effective management of Online Travel Agents (OTAs).
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What you'll learn
Understand the evolution and current state of hotel distribution
Develop strategies for managing complex online distribution networks
Optimize direct booking channels, including hotel websites
Effectively manage relationships with Online Travel Agents (OTAs)
Understand the costs and benefits of various distribution channels
Skills you'll gain
This course includes:
3.8 Hours PreRecorded video
13 quizzes,4 peer-reviewed assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization. It covers the evolution of hotel distribution, online distribution strategies, direct booking optimization, and effective management of Online Travel Agents (OTAs).
Setting the scene
Module 1 · 3 Hours to complete
A deep dive into hotel distribution
Module 2 · 4 Hours to complete
Direct distribution: the key to hotel success
Module 3 · 4 Hours to complete
How to manage your OTA
Module 4 · 3 Hours to complete
Fee Structure
Instructors
Professor of information systems, Director of the MBA in Hospitality
A well-known educator, speaker, author and consultant in hospitality technology related issues, Peter O'Connor is Professor of Information Systems at ESSEC Business School, France, where he also serves as Academic Director of Essec’s MBA in Hospitality Management.
Professeur
Nicolas Graf teaches strategy and management. He received his Ph.D. from Virginia Polytechnic Institute and State University, majoring in hospitality and tourism management with an emphasis on corporate finance and strategic management. He received his MBA and bachelor’s degree from the Ecole hôtelière de Lausanne in Switzerland.
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Frequently asked questions
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