Foundations of strategic business analytics
Learn essential business analytics skills using R, from data analysis to strategic insights. Perfect for analysts and data scientists.
Learn essential business analytics skills using R, from data analysis to strategic insights. Perfect for analysts and data scientists.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Business Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
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What you'll learn
Apply statistical methods to analyze business data
Identify meaningful patterns and groups within datasets
Develop predictive models for business outcomes
Create effective data visualizations
Present analytics insights in a business context
Skills you'll gain
This course includes:
4.1 Hours PreRecorded video
4 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
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There are 5 modules in this course
This comprehensive course introduces strategic business analytics fundamentals, focusing on four key skill areas: Analytics, IT, Business, and Communication. Students learn to identify patterns through clustering, understand cause-and-effect relationships, make predictions, and effectively present insights. The curriculum covers practical applications across various business domains, including marketing, HR, credit scoring, and supply chain management, teaching students to transform data into actionable business recommendations.
Introduction to Strategic Business Analytics
Module 1 · 50 Minutes to complete
Finding groups within Data
Module 2 · 1 Hours to complete
Factors leading to events
Module 3 · 1 Hours to complete
Predictions and Forecasting
Module 4 · 1 Hours to complete
Recommendation production and prioritization
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Associate Professor and Chair Holder at ESSEC Business School
Nicolas Glady is an Associate Professor at ESSEC Business School, where he holds the Accenture Strategic Business Analytics Chair. His expertise encompasses market segmentation, pricing strategies, customer value analysis, social network analysis, Big Data, and digital transformation. Nicolas has published research in several prestigious journals, including Management Science and the Harvard Business Review. Recognized as one of the "40 Best Business School Professors Under 40" by Poets&Quants, he has made significant contributions to the field of business analytics. He earned his Ph.D. in econometrics from K.U. Leuven.In addition to his research and teaching responsibilities, Nicolas offers courses on Coursera, such as "Foundations of Strategic Business Analytics," "Case Studies in Business Analytics with Accenture," and "Capstone: Create Value from Open Data." His courses aim to equip students with practical skills in data-driven decision-making and strategic analysis. Through his academic and professional endeavors, Nicolas Glady continues to influence the landscape of business analytics and education, preparing future leaders to navigate the complexities of the digital economy.
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4.4 course rating
647 ratings
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