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Foundations of strategic business analytics

Learn essential business analytics skills using R, from data analysis to strategic insights. Perfect for analysts and data scientists.

Learn essential business analytics skills using R, from data analysis to strategic insights. Perfect for analysts and data scientists.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Business Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.4

(647 ratings)

68,039 already enrolled

Instructors:

English

پښتو, বাংলা, اردو, 3 more

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Foundations of strategic business analytics

This course includes

7 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Apply statistical methods to analyze business data

  • Identify meaningful patterns and groups within datasets

  • Develop predictive models for business outcomes

  • Create effective data visualizations

  • Present analytics insights in a business context

Skills you'll gain

Data Analysis
Business Analytics
R Programming
Statistical Analysis
Clustering
Predictive Analytics
Data Visualization
Business Intelligence
Strategic Planning
Presentation Skills

This course includes:

4.1 Hours PreRecorded video

4 quizzes

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

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There are 5 modules in this course

This comprehensive course introduces strategic business analytics fundamentals, focusing on four key skill areas: Analytics, IT, Business, and Communication. Students learn to identify patterns through clustering, understand cause-and-effect relationships, make predictions, and effectively present insights. The curriculum covers practical applications across various business domains, including marketing, HR, credit scoring, and supply chain management, teaching students to transform data into actionable business recommendations.

Introduction to Strategic Business Analytics

Module 1 · 50 Minutes to complete

Finding groups within Data

Module 2 · 1 Hours to complete

Factors leading to events

Module 3 · 1 Hours to complete

Predictions and Forecasting

Module 4 · 1 Hours to complete

Recommendation production and prioritization

Module 5 · 1 Hours to complete

Fee Structure

Instructor

Nicolas Glady
Nicolas Glady

4.5 rating

50 Reviews

81,433 Students

3 Courses

Associate Professor and Chair Holder at ESSEC Business School

Nicolas Glady is an Associate Professor at ESSEC Business School, where he holds the Accenture Strategic Business Analytics Chair. His expertise encompasses market segmentation, pricing strategies, customer value analysis, social network analysis, Big Data, and digital transformation. Nicolas has published research in several prestigious journals, including Management Science and the Harvard Business Review. Recognized as one of the "40 Best Business School Professors Under 40" by Poets&Quants, he has made significant contributions to the field of business analytics. He earned his Ph.D. in econometrics from K.U. Leuven.In addition to his research and teaching responsibilities, Nicolas offers courses on Coursera, such as "Foundations of Strategic Business Analytics," "Case Studies in Business Analytics with Accenture," and "Capstone: Create Value from Open Data." His courses aim to equip students with practical skills in data-driven decision-making and strategic analysis. Through his academic and professional endeavors, Nicolas Glady continues to influence the landscape of business analytics and education, preparing future leaders to navigate the complexities of the digital economy.

Foundations of strategic business analytics

This course includes

7 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.4 course rating

647 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.