Demand management: Breaking down today's commercial silos
Master hotel demand management strategies to optimize revenue and break down commercial silos in hospitality operations.
Master hotel demand management strategies to optimize revenue and break down commercial silos in hospitality operations.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Hotel Management: Distribution, Revenue and Demand Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
Tiếng Việt
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What you'll learn
Master asset management principles and development cycles
Develop effective demand generation and pricing strategies
Implement digital marketing techniques for hospitality
Optimize revenue through forecasting and demand management
Integrate commercial functions for maximum profitability
Skills you'll gain
This course includes:
4.5 Hours PreRecorded video
13 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course addresses the critical challenge of integrating key commercial disciplines in hospitality management. Spread across four modules - Asset Management, Demand Generation, Digital Marketing, and Demand Optimization - the curriculum focuses on breaking down commercial silos to maximize profitability and asset value. Students learn practical approaches to revenue management, demand forecasting, digital marketing strategies, and strategic pricing, all while understanding the interconnections between different commercial functions in hotel operations.
Asset Management
Module 1 · 3 Hours to complete
Demand Generation
Module 2 · 4 Hours to complete
Online Marketing
Module 3 · 3 Hours to complete
Revenue Management
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Veteran Hospitality Consultant with Expertise in Maximizing Asset Value
Alex Slors brings 30 years of experience in the hospitality industry, combining practical knowledge of hotel operations with insights from corporate environments within esteemed international companies such as Le Meridien and Dorchester Collection. Since 2006, he has worked as an independent consultant, specializing in assisting hotel owners and investors in maximizing asset value. His projects encompass asset management for portfolios belonging to Starwood, Marriott, and IHG, along with a diverse range of development initiatives across the globe.
Dismantle Commercial Silos and Optimize Demand Management
Brendan May is the Chief Operating Officer at Livabout, a company focused on providing innovative solutions in the travel and lifestyle sector. He is also associated with ESSEC Business School, where he engages in courses related to demand management, emphasizing the need to dismantle traditional commercial silos.
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