Reputation Crisis: Facebook-Cambridge Analytica Case Study

There are 6 modules in this course

This course provides a comprehensive examination of corporate reputation management through the lens of the Facebook-Cambridge Analytica scandal. It begins with an introduction to the case study approach and the specifics of the scandal, setting the stage for a deep dive into various aspects of reputation management. The curriculum covers key topics such as the fundamentals of corporate reputation, the critical importance of data privacy in the tech industry, and the role of leadership and corporate culture in shaping an organization's reputation. Students will explore the concept of whistleblowing as a counter-institutional mechanism and its implications for corporate governance. The course also delves into broader issues of corporate social responsibility and the challenges of balancing commercial interests with societal obligations, particularly for tech companies. Throughout the modules, learners engage with expert insights, case analyses, and interactive discussions to develop a nuanced understanding of reputation management in the digital age. The course culminates in a capstone project where students apply their knowledge to analyze the Facebook case and make recommendations for future reputation management strategies.