What Can AI Do for Marketing?
This course is part of AI for Marketing Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Identify AI applications in marketing strategies
Map and manage customer journeys with AI tools
Evaluate AI implementation impact
Mitigate bias in AI marketing applications
Develop data-driven marketing strategies
Optimize customer engagement through AI
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
6 assignments
Access on Mobile, Desktop, Tablet
FullTime access
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There are 6 modules in this course
This comprehensive course explores AI's transformative potential in marketing. Students learn to identify and capitalize on AI-driven opportunities, understand data's role in AI applications, and map customer journeys using AI tools. The curriculum covers AI strategy development, marketing automation, impact assessment, and bias mitigation in machine learning algorithms, providing practical insights for implementing AI in marketing strategies.
AI in Marketing
Module 1 · 2 Hours to complete
Mapping the Customer Journey
Module 2 · 2 Hours to complete
Managing the Customer Journey
Module 3 · 3 Hours to complete
Assessing Impact
Module 4 · 2 Hours to complete
Opportunities for AI
Module 5 · 2 Hours to complete
Bias in the Machine
Module 6 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: AI for Marketing Specialization
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.