Marketing Channel Incentives

Sandy Jap is the Sarah Beth Brown Endowed Professor of Marketing at Emory University's Goizueta Business School, where she has been a faculty member since 2001. Prior to her tenure at Emory, she served on the faculty at the Sloan School of Management at MIT and the Wharton School at the University of Pennsylvania. Sandy's research focuses on the development of organizational relationships, go-to-market strategies, and e-procurement. She is the author of influential works such as "Partnering with the Frenemy," which explores the complexities of business relationships, and "A Field Guide to Channel Strategy," providing practical insights into market strategies.In addition to her academic contributions, Sandy is an international speaker, expert witness, and consultant across various industries. She teaches several courses on Coursera, including "Marketing Channel Benefits," "Marketing Channel Functions," "Marketing Channel Governance," and "Marketing Channel Incentives." Her extensive experience and research have earned her recognition as a leader in the marketing field, including a Lifetime Achievement Award from the American Marketing Association. Through her teaching and consulting efforts, Sandy Jap continues to shape the future of marketing education and practice.