Driving Customer Equity with AI
Master AI-powered marketing strategies to enhance customer acquisition, retention, and lifetime value. Transform your approach to customer equity.
Master AI-powered marketing strategies to enhance customer acquisition, retention, and lifetime value. Transform your approach to customer equity.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Leverage AI for enhancing customer acquisition and retention
Implement AI-driven marketing automation strategies
Optimize customer equity using artificial intelligence
Evaluate marketing tactics through customer equity lens
Develop AI-powered customer retention strategies
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Get a Completion Certificate
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There are 4 modules in this course
This comprehensive course explores how to leverage artificial intelligence to drive customer equity and transform marketing strategies. Students learn to evaluate and enhance customer acquisition, retention, and lifetime value using AI-powered tools and techniques. The curriculum covers foundational components of customer equity, AI-driven marketing tactics, and automation strategies, preparing professionals to implement data-driven marketing solutions that drive sustainable business growth.
Customer Equity
Module 1 · 2 Hours to complete
Efficient Customer Acquisition
Module 2 · 2 Hours to complete
Targeted Retention Efforts
Module 3 · 2 Hours to complete
Automating Marketing Interventions
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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Frequently asked questions
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