AI's Existing Impact
Master the implementation of AI in marketing, from personalization algorithms to chatbots. Learn to leverage AI for enhanced customer experiences.
Master the implementation of AI in marketing, from personalization algorithms to chatbots. Learn to leverage AI for enhanced customer experiences.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI for Marketing program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Understand AI-driven personalization in marketing
Implement effective recommendation systems
Develop and deploy marketing chatbots
Analyze AI's impact on consumer behavior
Balance personalization benefits with privacy concerns
Skills you'll gain
This course includes:
2.2 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course explores how AI is transforming marketing through personalization and enhanced customer experiences. Students learn about recommendation systems, personalization algorithms, content moderation, and chatbot implementation. The curriculum covers the benefits and challenges of AI in marketing, including monetization strategies, consumer psychology, and trust-building. Special attention is given to practical applications and real-world case studies from leading tech companies.
Recommendation Systems
Module 1 · 2 Hours to complete
Personalization Algorithms
Module 2 · 2 Hours to complete
Monetizing Product Recommendations
Module 3 · 2 Hours to complete
Chatbots
Module 4 · 2 Hours to complete
AI and Consumer Psychology
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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Frequently asked questions
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