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Marketing Strategy for Entrepreneurs
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CERTIFICATE

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Marketing Strategy for Entrepreneurs

Master practical marketing strategies for startups and small businesses. From cold calling to digital marketing and market expansion.

Course Cost

Free course

Intermediate

Skill Level

13 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Creation Through Innovation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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4.4

20,639 Enrolled

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English

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olive-leaves-logo

4.4

20,639 Enrolled

olive-leaves-logo

English

What you'll learn

  • Master cold calling and digital outreach strategies

  • Develop effective customer segmentation and positioning

  • Implement experimental marketing and pivoting techniques

  • Create conversion strategies using the AIDA model

  • Design successful market expansion plans

Skills you'll gain

Sales
Marketing
Digital Marketing
Entrepreneurship
Market Analysis
Customer Segmentation
Marketing Strategy
Cold Calling
Market Expansion
Business Development

This course includes:

2.4 Hours PreRecorded video

10 quizzes, 4 peer reviews

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate
Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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PROVIDED BY

Provider Logo

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 9 modules in this course

This comprehensive course teaches practical marketing strategies for entrepreneurs and small business owners. Starting with fundamentals of cold calling and customer analysis, it progresses through segmentation, positioning, and market expansion. The curriculum combines traditional marketing theories with modern digital marketing concepts, including experimental marketing, pivoting techniques, and conversion strategies. Through hands-on assignments and real-world applications, students learn to develop and implement effective marketing strategies for technology-based companies.

As if this was a starting point

Module 1 · 1 Hours to complete

Sales – From cold calling to Facebook and Alibaba

Module 2 · 2 Hours to complete

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

Module 3 · 1 Hours to complete

It is better to Skate to where the puck is going: Segmentation & positioning

Module 4 · 2 Hours to complete

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

Module 5 · 1 Hours to complete

Closing the deal and conversion – AIDA, not just an opera

Module 6 · 57 Minutes to complete

Mass marketing vs. customization to be considered when...

Module 7 · 47 Minutes to complete

Playing the market expansion game – The hockey stick phenomena

Module 8 · 47 Minutes to complete

If no beginning then neither an end

Module 9 · 30 Minutes to complete

Fee Structure

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Marketing Strategy for Entrepreneurs

Intermediate

Skill Level

13 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.