Marketing Strategy for Entrepreneurs
Master practical marketing strategies for startups and small businesses. From cold calling to digital marketing and market expansion.
Course Cost
Free course
Intermediate
Skill Level
13 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Creation Through Innovation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Master cold calling and digital outreach strategies
Develop effective customer segmentation and positioning
Implement experimental marketing and pivoting techniques
Create conversion strategies using the AIDA model
Design successful market expansion plans
Skills you'll gain
This course includes:
2.4 Hours PreRecorded video
10 quizzes, 4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 9 modules in this course
This comprehensive course teaches practical marketing strategies for entrepreneurs and small business owners. Starting with fundamentals of cold calling and customer analysis, it progresses through segmentation, positioning, and market expansion. The curriculum combines traditional marketing theories with modern digital marketing concepts, including experimental marketing, pivoting techniques, and conversion strategies. Through hands-on assignments and real-world applications, students learn to develop and implement effective marketing strategies for technology-based companies.
As if this was a starting point
Module 1 · 1 Hours to complete
Sales – From cold calling to Facebook and Alibaba
Module 2 · 2 Hours to complete
Who are these customers and what do they actually want? Analysis – Customer insights and analytics
Module 3 · 1 Hours to complete
It is better to Skate to where the puck is going: Segmentation & positioning
Module 4 · 2 Hours to complete
Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques
Module 5 · 1 Hours to complete
Closing the deal and conversion – AIDA, not just an opera
Module 6 · 57 Minutes to complete
Mass marketing vs. customization to be considered when...
Module 7 · 47 Minutes to complete
Playing the market expansion game – The hockey stick phenomena
Module 8 · 47 Minutes to complete
If no beginning then neither an end
Module 9 · 30 Minutes to complete
Fee Structure
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.




