Strengthened and Unified Marketing and Communication
This course is part of Estrategia Omnicanal GTM Professional Certificate.
This course emphasizes strategic planning as an indispensable tool in marketing and communications, analyzing how the transition to technology-based programs must enhance brand value proposition and competitiveness. It addresses the revolution caused by COVID lockdowns that transformed how we consume goods and services, creating significant challenges for marketing professionals. The course explores maintaining marketing fundamentals while embracing digital transformation, creating retail experiences that surprise visitors through interactive displays and augmented reality, and emphasizing creativity as marketing's central engine. Participants will learn to develop unified work schemes that maintain consistent brand messaging and personality across all market touchpoints, finding competitive relevance in the "new reality" amid a world full of media, networks, applications, and influencers seeking attention at minimal cost. The program balances understanding new market segments without alienating traditional customers who may be less technologically inclined.
Instructors:
Spanish
Español
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What you'll learn
Establish the foundations for joining digitally transformed companies considering new consumer needs in a post-COVID environment. Create a master plan that includes the various touchpoints in the customer journey to ensure loyalty. Determine the new rules of physical/traditional and digital retail by implementing technologies that facilitate processes across different platforms.
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
The course explores modern marketing in the omnichannel environment through four main themes. It begins with Modern Marketing, covering brand alignment in omnichannel environments and trends for creating new value propositions in the post-pandemic context. The second theme addresses Strategic Planning and Omnichannel approaches, including strategic omnichannel marketing planning and differentiation strategies. The third section focuses on Brand Experience Dramatization, exploring surprising retail establishments and humanizing brands in the digital/omnichannel world. The course concludes with Integrated Communication in the Omnichannel Environment, highlighting creativity as the central engine and effective planning and management of customer touchpoints. Throughout these modules, participants learn to balance theoretical concepts with practical applications to implement strategies that effectively combine digital and traditional channels.
Tema 1: Mercadotecnia Moderna
Module 1
Tema 2: Planeación estratégica y Omnicanalidad
Module 2
Tema 3: Dramatización en experiencia de marca
Module 3
Tema 4: Comunicación integral en el entorno Omnicanal
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Estrategia Omnicanal GTM Professional Certificate
Payment options
Financial Aid
Instructor
1 Course
Expert in Marketing, Branding, and Strategic Communication
Rubén Treviño blends 35+ years of consulting with teaching, helping 500+ brands through marketing, branding, and omnichannel strategies.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.