Master digital transformation strategies, assess readiness, and create roadmaps for business shifts.
Master digital transformation strategies, assess readiness, and create roadmaps for business shifts.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Transformation as a Business and Innovation Strategy Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Spanish
Spanish
What you'll learn
Know the guiding principles for creating effective business strategies
Understand what digital transformation means for companies today
Identify and assess levels of digital readiness in organizations
Create comprehensive digital transformation roadmaps
Design digital strategies that capitalize on emerging opportunities
Transition business models from analog to digital frameworks
Skills you'll gain
This course includes:
32 Hours PreRecorded video
4 topics with assignments
Access on Mobile, Desktop, Tablet
Limited Access access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 4 modules in this course
This comprehensive course focuses on the strategic aspects of digital transformation for companies transitioning from traditional "analog" to modern "digital" business models. Students will learn the foundational principles of creating effective digital strategies, understand how to assess an organization's digital readiness, and develop actionable transformation roadmaps. The curriculum covers the definition and implementation of digital transformation, helping businesses navigate industry disruption and capitalize on emerging opportunities. Through practical frameworks and real-world applications, participants will gain the skills to design and execute digital transformation initiatives that drive business value and innovation. The course provides essential knowledge for leaders and professionals responsible for guiding their organizations through digital change.
Guiding principles in strategy creation
Module 1
Digital transformation: Definition
Module 2
Creating digital strategies
Module 3
Roadmap for digital transformation
Module 4
Fee Structure
Payment options
Financial Aid
Instructors

3 Courses
Director of OneMBA & MBA - GBS at Tecnológico de Monterrey, Expert in Global Strategy
Juan Antonio Enciso González holds a Bachelor's in Economics, a Master's in Administration from ITESM, and a PhD in Public Policy. With experience in both public and private sectors, he has worked at the Ministry of Economy and companies like Nortel Networks and Tyco Electronics. A full-time professor at EGADE Business School, he specializes in International Management and Global Strategy. He currently directs the OneMBA and MBA - Global Business & Strategy programs, leading international cooperation projects funded by the European Union.

3 Courses
Professor at EGADE & Tecnológico de Monterrey, Expert in Business & Digital Transformation
Luis Guevara holds a Mechanical Engineering degree from La Salle University and an MBA from Tecnológico de Monterrey, with further training in Digital Transformation from MIT. With over 25 years of experience in business and technology, he has worked with Andersen Consulting and Neoris, leading international innovation projects. An entrepreneur and leader in technological innovation, he currently heads the Technological Innovation Center at Accenture Monterrey, driving digital transformation and strategic growth for industries worldwide.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.