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Sensory Experiential Marketing

This course is part of Green Marketing y Marketing Experiencial.

Become an expert in flanking competition creatively and disruptively. Lead strategies that exceed consumer expectations by focusing on them as the central axis of your marketing strategy. Impact consumer senses and discover the benefits of captivating them, even unconsciously. Manage consumer senses and specialize in developing customer experiences both inside and outside the point of sale to generate powerful and lasting competitive advantages for your brand. This intermediate-level course helps you prioritize consumer experiences as a competitive advantage by maximizing the use of their senses through strategic marketing approaches.

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Sensory Experiential Marketing

This course includes

4 Weeks

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

3,330

Audit For Free

What you'll learn

  • Identify strategies for managing each consumer sense within and outside the point of sale.

  • Develop strategies that take into account consumer senses for generating loyalty.

  • Integrate aspects related to consumer experiences into your marketing strategies for brand success.

  • Understand the importance of stimulation in marketing through application via consumer senses.

  • Comprehend the concept of experience marketing and its particular mix.

  • Analyze the importance of external customer experience and its relationship with internal customers.

Skills you'll gain

Brand Marketing
Consumer Behaviour
Marketing
Marketing Strategies
Point Of Sale
Sensory Marketing
Customer Experience
Experiential Marketing
Competitive Advantage

This course includes:

PreRecorded video

Graded assignments, exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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There are 4 modules in this course

Discover the power of sensory marketing and experiential strategies in this comprehensive course. You'll learn how to stimulate consumer senses within and outside the point of sale to create memorable brand experiences. The curriculum covers the differences between sensory and experiential marketing, the unique marketing mix for experience-based strategies, and approaches for both internal and external customers. You'll also explore methods for measuring customer experience and leveraging technology to enhance marketing strategies. Each module includes case studies showcasing successful implementation of these concepts in real-world scenarios, giving you practical insights into creating powerful competitive advantages through sensory and experiential marketing approaches.

Estímulos de mercadotecnia y sentidos del consumidor

Module 1

Mercadotecnia de experiencias y mezcla de mercadotecnia de experiencias

Module 2

Experiencia del cliente interno y cliente externo

Module 3

Medición de la experiencia del cliente y tecnología para las experiencias

Module 4

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Green Marketing y Marketing Experiencial

Payment options

Financial Aid

Instructor

Marketing Educator & Specialist in Experiential Marketing

Silvia Consuelo Valles González is a full-time professor at IEST Anáhuac Tampico, with over 24 years of teaching experience in marketing. She holds a degree in Marketing, a master’s in education, and is currently pursuing a master’s in Fashion and Marketing from Universidad Anáhuac México. Her professional background includes roles such as Marketing Manager at Destroyer shoe chain, promotions lead for Pepsi in Tampico, and entrepreneur as the owner of Super Postres. At edX, she teaches Mercadotecnia Sensorial Experiencial and Green Marketing y Marketing Experiencial through AnahuacX. Her interests include experiential marketing, market research, and merchandising.

Sensory Experiential Marketing

This course includes

4 Weeks

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

3,330

Audit For Free

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.