This course is part of Green Marketing y Marketing Experiencial.
Become an expert in flanking competition creatively and disruptively. Lead strategies that exceed consumer expectations by focusing on them as the central axis of your marketing strategy. Impact consumer senses and discover the benefits of captivating them, even unconsciously. Manage consumer senses and specialize in developing customer experiences both inside and outside the point of sale to generate powerful and lasting competitive advantages for your brand. This intermediate-level course helps you prioritize consumer experiences as a competitive advantage by maximizing the use of their senses through strategic marketing approaches.
Instructors:
Spanish
Español
What you'll learn
Identify strategies for managing each consumer sense within and outside the point of sale.
Develop strategies that take into account consumer senses for generating loyalty.
Integrate aspects related to consumer experiences into your marketing strategies for brand success.
Understand the importance of stimulation in marketing through application via consumer senses.
Comprehend the concept of experience marketing and its particular mix.
Analyze the importance of external customer experience and its relationship with internal customers.
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
Discover the power of sensory marketing and experiential strategies in this comprehensive course. You'll learn how to stimulate consumer senses within and outside the point of sale to create memorable brand experiences. The curriculum covers the differences between sensory and experiential marketing, the unique marketing mix for experience-based strategies, and approaches for both internal and external customers. You'll also explore methods for measuring customer experience and leveraging technology to enhance marketing strategies. Each module includes case studies showcasing successful implementation of these concepts in real-world scenarios, giving you practical insights into creating powerful competitive advantages through sensory and experiential marketing approaches.
Estímulos de mercadotecnia y sentidos del consumidor
Module 1
Mercadotecnia de experiencias y mezcla de mercadotecnia de experiencias
Module 2
Experiencia del cliente interno y cliente externo
Module 3
Medición de la experiencia del cliente y tecnología para las experiencias
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Green Marketing y Marketing Experiencial
Payment options
Financial Aid
Instructor

1 Course
Marketing Educator & Specialist in Experiential Marketing
Silvia Consuelo Valles González is a full-time professor at IEST Anáhuac Tampico, with over 24 years of teaching experience in marketing. She holds a degree in Marketing, a master’s in education, and is currently pursuing a master’s in Fashion and Marketing from Universidad Anáhuac México. Her professional background includes roles such as Marketing Manager at Destroyer shoe chain, promotions lead for Pepsi in Tampico, and entrepreneur as the owner of Super Postres. At edX, she teaches Mercadotecnia Sensorial Experiencial and Green Marketing y Marketing Experiencial through AnahuacX. Her interests include experiential marketing, market research, and merchandising.
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Frequently asked questions
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