MedTech Go-To-Market Strategy: Market Entry Excellence
Master critical market positioning concepts for medical device commercialization, from market analysis to reimbursement and pricing strategies.
Master critical market positioning concepts for medical device commercialization, from market analysis to reimbursement and pricing strategies.
This comprehensive course is the third and final installment in the MedTech Fundamentals by NEMIC Virtual Classroom Certificate Program, focusing on critical market concepts essential for successful commercialization in the highly-regulated medical technology industry. Developed and delivered by professionals from leading health technology companies, the curriculum provides in-depth exploration of market positioning for medical devices across four strategic modules. In the Know Your Market module, students learn techniques for market sizing, segmentation, analysis of current market conditions, and identifying optimal entry points. The Reimbursement Strategy module examines how reimbursement impacts commercial viability, covering CPT codes, proper coding identification, and strategic approaches to securing advantageous reimbursement. The Pricing Strategy module guides students through calculating innovation value, understanding the interplay between value, pricing and sales, ensuring consistency with broader market strategy, and analyzing customer purchasing dynamics. The final Go-to-Market Strategy module teaches students to craft compelling value propositions, position their innovations within complex healthcare ecosystems, align strategy with organizational goals, and maximize value to effectively reach target markets. Through expert-led instruction and interactive activities, participants gain the practical knowledge needed to successfully launch and position medical technology products in competitive healthcare markets.
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What you'll learn
Conduct comprehensive market sizing and segmentation for medical devices Analyze current healthcare market conditions and identify optimal entry points Develop effective reimbursement strategies including CPT code identification Calculate the true value of healthcare innovations for optimal pricing Align pricing strategies with market positioning and customer purchasing dynamics Craft compelling value propositions for healthcare stakeholders Navigate complex healthcare ecosystems with strategic positioning Maximize market reach through targeted go-to-market strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course provides a comprehensive exploration of go-to-market strategies specifically tailored for the medical technology industry. The curriculum is structured around four essential modules that guide students through the entire market positioning process. The first module covers fundamental market analysis techniques, teaching participants how to accurately size and segment healthcare markets, analyze competitive landscapes, and identify strategic entry points. The second module delves into reimbursement strategies, a critical component unique to healthcare innovations, covering how reimbursement mechanisms impact commercial viability, how to navigate CPT coding systems, and develop effective reimbursement strategies that support market adoption. The third module focuses on pricing strategy, providing frameworks for calculating the true value of medical innovations, understanding the complex relationship between perceived value and pricing in healthcare markets, and aligning pricing decisions with broader commercialization goals. The final module integrates these concepts into a comprehensive go-to-market strategy, teaching participants how to craft compelling value propositions, position their solutions within complex healthcare ecosystems, and maximize market penetration. Throughout the course, industry experts share practical insights based on real-world experience in successful medical device commercialization.
Know Your Market
Module 1
Reimbursement Strategy
Module 2
Pricing Strategy
Module 3
Go-to-Market Strategy
Module 4
Fee Structure
Payment options
Financial Aid
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