Imágenes digitales y género: análisis visual
This course is part of Género: Perspectiva participativa en ecología y vida digital.
This course explores how the digital ecosystem has transformed the value, circulation, and impact of images, prompting new research into modern communication processes. Students will analyze conceptual metaphors and stereotypes to understand how discursive hegemony functions across various social discourse theories, particularly focusing on hypermediation and contemporary visual culture. The curriculum examines the relationships between visual discourses and gender representation, emphasizing not only learning and teaching through Information and Communication Technologies (ICTs) but also studying their ability to influence social dynamics and the responsibility content creators bear. Participants will develop crucial digital skills including researching and curating information through case studies of gender equity collectives on social media, managing information by applying theories to create differential frameworks for digital content, and creating digital resources through design and communication strategies aligned with these frameworks.
Instructors:
Spanish
Español
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What you'll learn
Understand new forms of mediatization and how social networks function as spaces for citizen participation Explore gender activism proposals and analyze conflicts regarding language and digital spaces Analyze digital social discourses and detect reproduced hegemony in online contexts Recognize the prominence of images in social networks and their social impact Identify gender metaphors and stereotypes commonly reproduced in images shared on social media Construct proposals with new values that frame the creation of graphic pieces and subvert stereotyped gender messages
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Desktop, Mobile, Tablet
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course examines how digital images with gender contexts are created, circulated, and interpreted in contemporary social media environments. Beginning with an introduction to new forms of mediatization and the role of social networks as modern public forums, the curriculum explores digital activism and the transformation of public discourse in digital spaces. Students analyze the dematerialization of language and its reconstruction in virtual contexts, as well as the phenomenon of "clicktivism" and the hegemony of digital space. The course then delves into social and visual discourses, examining semiosis and discursive traces, discursive hegemony, and discursivity in hypermediatized society. A significant portion focuses on contemporary visual culture, the role of images in this landscape, the viralization of "poor" and subversive images, and the relationship between political action and new visual frameworks. The final modules address conceptual metaphors, their conditions, stereotyping in visual communication, the mandatory and normative character of stereotypes, and the development of differential frameworks that can transform gender stereotypes in digital imagery.
Introductorio
Module 1
Mediatización y ciberactivismo
Module 2
Discursos sociales – discursos visuales
Module 3
Metáfora y estereotipia
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Género: Perspectiva participativa en ecología y vida digital
Payment options
Financial Aid
Instructor
1 Course
Digital Communication & E-Learning Expert
Lina Rocío Torres Rincón is a specialist in virtual education, digital semiotics, and gender discourse in online spaces. With over 12 years of experience in e-learning, instructional design, and digital pedagogy, she integrates multimedia communication with research in cyberfeminism and digital ethnography. Lina holds a Master’s in Communication Design from the University of Buenos Aires and specializations in multimedia and design theories. She has worked across public, private, and academic sectors, and currently teaches at Pontificia Universidad Javeriana. On edX, she contributes to the JaverianaX XSeries, focusing on visual analysis and gender in digital environments.
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Frequently asked questions
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