Identify megatrends and innovation in business environments while understanding competitive evaluation models and technological adoption rates.
Identify megatrends and innovation in business environments while understanding competitive evaluation models and technological adoption rates.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Transformation as a Business and Innovation Strategy Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Spanish
Spanish
What you'll learn
Identify megatrends in the business environment including economic, political, social and environmental factors
Understand competitive evaluation models at international, regional and organizational levels
Trace the map of innovation throughout history and distinguish between incremental and disruptive innovation
Recognize disruptive technologies and analyze their adoption rates in various contexts
Apply business modeling techniques to respond to technological innovation trends
Skills you'll gain
This course includes:
32 Hours PreRecorded video
Graded assignments and exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 4 modules in this course
This comprehensive course explores the intersection of global business environments and technological innovation trends. Students will learn to identify economic, political, social, environmental, and health megatrends that impact corporate competitiveness. The course covers both incremental and disruptive innovation concepts, helping participants understand the technology adoption index and its relevance in designing business models for institutional survival. Through systematic analysis of competitive evaluation models, students will gain insights into assessing organizational competitiveness on regional and international levels. The curriculum is structured to provide practical frameworks for navigating rapidly changing business landscapes driven by technological advancement.
Relevant factors in the business environment
Module 1
Competitive evaluation criteria
Module 2
Innovation Map
Module 3
Disruptive innovation trends
Module 4
Fee Structure
Payment options
Financial Aid
Instructors

3 Courses
Director of OneMBA & MBA - GBS at Tecnológico de Monterrey, Expert in Global Strategy
Juan Antonio Enciso González holds a Bachelor's in Economics, a Master's in Administration from ITESM, and a PhD in Public Policy. With experience in both public and private sectors, he has worked at the Ministry of Economy and companies like Nortel Networks and Tyco Electronics. A full-time professor at EGADE Business School, he specializes in International Management and Global Strategy. He currently directs the OneMBA and MBA - Global Business & Strategy programs, leading international cooperation projects funded by the European Union.

3 Courses
Professor at EGADE & Tecnológico de Monterrey, Expert in Business & Digital Transformation
Luis Guevara holds a Mechanical Engineering degree from La Salle University and an MBA from Tecnológico de Monterrey, with further training in Digital Transformation from MIT. With over 25 years of experience in business and technology, he has worked with Andersen Consulting and Neoris, leading international innovation projects. An entrepreneur and leader in technological innovation, he currently heads the Technological Innovation Center at Accenture Monterrey, driving digital transformation and strategic growth for industries worldwide.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.