E-Commerce Estratégico
This course is part of multiple programs. Learn more.
E-Commerce Estratégico is a comprehensive course designed to help businesses navigate the digital transformation landscape. As technological devices and digital tools become increasingly accessible, businesses must adapt their commercial strategies to thrive in online environments. This course explores how traditional physical commerce is shifting toward digital platforms driven by tech giants like Amazon, Shopify, and Apple. You'll learn how conventional product communication strategies are being replaced by digital environments, including influencer partnerships, podcast promotion, social media, and SEO optimization. The course covers fundamental e-commerce strategies to control the online sales process, essential aspects of offering products online, and the general features of platforms dedicated to facilitating e-commerce development. Through this program, you'll gain knowledge about different elements and requirements for generating an e-commerce platform that helps offer your product to the digital market and the main existing channels for marketing and promoting your product online. Perfect for small and medium enterprises looking to expand their reach and exponentially increase sales through effective online strategies.
Instructors:
Spanish
Español
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What you'll learn
You will generate a comprehensive vision of how to create, structure, and develop an e-commerce business You will learn key elements to implement e-commerce development, including competitive advantages offered by platforms like Brands by Rappi You will understand different principles and fundamentals for holistically planning and managing your business through e-commerce as part of your branding and commercial strategy You will identify different e-commerce business models and existing channels to market your products online using email marketing and content marketing to maximize your business's sales potential
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive introduction to e-commerce strategies for businesses looking to expand their digital presence. It covers the fundamentals of creating, structuring, and developing an e-commerce platform, with emphasis on understanding the digital marketplace landscape and consumer behavior. The curriculum explores different types of e-commerce, user experience design principles, essential elements for creating an effective online store, and digital advertising strategies. Students will learn to implement holistic e-commerce strategies that enhance brand positioning and maximize commercial potential. The course also addresses the importance of customer experience, digital marketing techniques including email and content marketing, and how to leverage various online channels to increase sales and market reach.
¿Qué es el E-Commerce?
Module 1
Tipos de E-Commerce y los retos que espera el comprador
Module 2
UX
Module 3
Elementos y requerimientos fundamentales para crear un E-commerce
Module 4
Ads
Module 5
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Digital y Estrategias Digitales Empresariales, Comunicación estratégica para negocios digitales
Payment options
Financial Aid
Instructor
7 Courses
Maestro en Administración de Negocios at Universidad Anáhuac Online
Carlos A. Salamanca Castillo is Marketing Expert with an MBA from Universidad Anáhuac, offering 18 years of experience in product launches, market research, and trademarketing across industries like mass consumption, retail, and healthcare.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.