Diseño e innovación de modelo de negocios-Edx

This comprehensive course from Tecnológico de Monterrey focuses on developing essential skills for business model design and innovation. Over four weeks, participants will strengthen two critical abilities: intuition and visual thinking, while applying quantitative methods learned in Finance, Economics, and Financial Intelligence. The course is structured around four pillars: observation as a key element for discovering business patterns, organizing complexity through visual thinking and systems design, understanding the concept of white space as potential opportunities beyond current business models, and effective storytelling for connection. Students will learn to identify key elements of a business model, organize complexity using visual thinking and system mapping, recognize business patterns through Business Model Canvas, explore white space opportunities, and leverage technology for audience engagement. The course emphasizes an integrated approach where business managers think like designers, connecting diverse elements such as ideas, resources, transactions, values, and networks. By completing this course, participants will gain valuable skills in business modeling, innovation, and entrepreneurial leadership, essential for launching new ventures or building growth-oriented companies.