Digital Marketing and Data Driven Analytics
This course is part of Digital Marketing and Customer Engagement.
This comprehensive course explores digital marketing and data-driven analytics across four weeks, helping you understand how businesses innovate to meet customer expectations in the digital landscape. You'll learn essential digital marketing strategies including influencer marketing, digital footprints, SEO fundamentals, and SEM alignment. The course covers UI/UX principles for better customer engagement and navigates social media analytics for deeper insights. You'll master the art of using data-driven analytics to make strategic decisions and understand how to leverage big data from social media platforms. By the end of this course, you'll be equipped with practical skills to create effective digital marketing campaigns, optimize online presence, and analyze consumer data to drive business growth in the competitive digital ecosystem.
4.3
(5 ratings)
Instructors:
English
English
Powered by
What you'll learn
Learn how to leverage influencer marketing to create effective customer engagement strategies
Understand the importance of building and maintaining your brand's digital footprint
Master SEO fundamentals to improve organic search visibility and rankings
Develop data analysis skills to extract actionable insights from social media metrics
Gain practical knowledge in UI/UX design optimization for better user engagement
Learn to implement effective SEM campaigns that align with your business goals
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of digital marketing and data-driven analytics over four weeks. Students will analyze different business perspectives and customer satisfaction strategies. The curriculum covers modern digital communication trends like influencer marketing, understanding digital footprints, SEO fundamentals, SEM alignment techniques, UI/UX design principles, social media strategy, and data-driven analytics. The course emphasizes practical application of these concepts to create effective digital marketing strategies, optimize online presence, and leverage data analytics for strategic business decisions.
Digital Marketing Communication Strategies
Module 1
Digital Marketing through SEO and SEM Alignment
Module 2
Website Optimization and Social Media Marketing
Module 3
Data Driven Analytics Strategical Decisions
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing and Customer Engagement
Payment options
Financial Aid
Instructors
4 Courses
Professor at EGADE Business School, Tecnológico de Monterrey
Professor Sierra achieved growth milestones in B2B/B2C industries through managing global high-performance teams; as a coach of masters, journalist in media publications, and guest speaker, in more than twenty countries in The Americas, Asia, and Europe.
3 Courses
Professor at EGADE Business School at Tecnológico de Monterrey
Brenda Aranda holds a Master's in Marketing from EGADE Business School, Tecnológico de Monterrey, and a Bachelor's in Communication Sciences from the same institution.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.