Digital Commerce: Reinventing Business Models- Eng
This course is part of Digital Marketing and Customer Engagement.
This comprehensive course explores how businesses are adapting to digital transformation across four key areas. First, you'll analyze various global business models and understand how new technologies impact the way companies operate and create value for customers. Next, you'll learn about project management methodologies, comparing traditional waterfall techniques with agile development approaches, and understand when to apply each for maximum effectiveness. The course also covers growth hacking strategies to accelerate market presence with fewer steps, and examines why branding remains essential in digital strategies. You'll explore customer engagement through satisfaction metrics and learn how to foster a customer-centric organizational mindset. By examining effective digital campaigns across various online platforms, you'll gain insights into leveraging digital tools for specific market requirements. Throughout the course, you'll develop practical skills to navigate the rapidly changing digital commerce landscape.
4.1
(19 ratings)
Instructors:
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What you'll learn
Analyze different perspectives on how companies approach customers and innovate to meet their expectations
Apply agile development methodologies to marketing strategies and reduce steps needed to establish market presence
Understand the importance of developing a customer-oriented organizational culture
Identify and implement growth hacking techniques for business development
Evaluate the role of digital branding in creating customer engagement
Compare effective digital campaigns across different online platforms
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of digital commerce and its impact on business models in the modern economy. Over four weeks, students analyze diverse business models worldwide, examining how new technologies are reshaping business operations and customer interactions. The curriculum covers the contrast between traditional waterfall project management and agile development methodologies, helping learners understand when each approach is most effective. Students learn about growth hacking strategies to accelerate market presence with fewer steps and explore the continued importance of branding in digital strategies. The course emphasizes customer engagement through satisfaction metrics and teaches how to build customer-centric organizational cultures. By studying effective digital campaigns across various online platforms, participants gain practical insights into leveraging digital tools for specific market requirements. Throughout the program, students develop the skills needed to navigate and succeed in the rapidly evolving digital commerce landscape.
Global Business Models by Technological Growth
Module 1
The Impact of Agile and Growth Hacking in Business
Module 2
Digital Branding and Customer Engagement
Module 3
Develop an Effective Digital Commerce Presence
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing and Customer Engagement
Payment options
Financial Aid
Instructor
4 Courses
Professor at EGADE Business School, Tecnológico de Monterrey
Professor Sierra achieved growth milestones in B2B/B2C industries through managing global high-performance teams; as a coach of masters, journalist in media publications, and guest speaker, in more than twenty countries in The Americas, Asia, and Europe.
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Frequently asked questions
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