Digital Business - Capstone project
Apply digital business strategies through real-world case studies of LVMH, Huawei, and Energysquare.
Apply digital business strategies through real-world case studies of LVMH, Huawei, and Energysquare.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Analyze and optimize digital business processes
Develop comprehensive digital transformation strategies
Apply growth hacking principles to real business cases
Create effective digital marketing campaigns
Evaluate and improve business performance metrics
Skills you'll gain
This course includes:
1.65 Hours PreRecorded video
6 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This capstone project provides hands-on experience in digital business transformation through three comprehensive case studies featuring LVMH, Huawei, and Energysquare. Students take on roles as analysts, consultants, and managers while applying concepts from the Digital Business specialization. The course covers diverse aspects including luxury goods digitalization, telecommunications industry evolution, and startup growth strategies. Through practical assignments, students develop skills in digital strategy analysis, business process optimization, and growth hacking.
Presentation of the Capstone Module
Module 1 · 2 Minutes to complete
Let's Make LVMH More Digital
Module 2 · 3 Hours to complete
Deep Dive into Huawei
Module 3 · 2 Hours to complete
Get the Power with Energysquare
Module 4 · 5 Hours to complete
Fee Structure
Instructors
Expert in Digital Business Strategy and Entrepreneurship at Télécom ParisTech
Thomas Houy is an Associate Professor in Management Science at Télécom ParisTech, where he specializes in business strategy and entrepreneurship. His research critically examines widely accepted notions surrounding digital startups, providing insights that are directly applicable to the entrepreneurial community. In addition to his role at Télécom Paris, he teaches at Paris-Dauphine University and the École Nationale de la Statistique et de l’Administration Économique (ENSAE).Dr. Houy has authored several books and articles on organizational behavior and nonprofit management, contributing significantly to the academic discourse on these topics. He is also an entrepreneur, having founded multiple businesses, and currently offers coaching and mentoring to startups. On Coursera, he teaches courses such as "Digital Business" and "Managing Board Change for Higher Levels of Leadership and Governance Effectiveness," equipping students with essential skills for navigating the digital business landscape.
Expert in Digital Economy and Management Science at Télécom ParisTech
Valérie Fernandez is a Professor in Management Science and the Head of the Economic and Social Sciences department at Télécom ParisTech. She specializes in the socio-economic analysis of digital technologies, focusing on how organizations adapt to digital transformation. Her research encompasses topics such as open innovation, mobile work, virtualized professional environments, and governance of information systems.Dr. Fernandez has collaborated with various industrial partners and international researchers to explore managerial innovations that drive organizational change. She has published numerous articles and books on these subjects, contributing significantly to the field of digital economy. In addition to her academic roles, she teaches courses on Coursera, including "Digital Business" and its various components, designed to help students understand and navigate the complexities of the digital landscape.
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