Digital business - Act on the digital world
This course is part of Digital Business Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand and implement digital transformation strategies
Master new marketing approaches and data-driven management
Develop effective customer acquisition and retention techniques
Learn pitching and scaling strategies for digital businesses
Analyze industry-specific digital transformations
Skills you'll gain
This course includes:
0.8 Hours PreRecorded video
10 assignments
Access on Mobile, Desktop
FullTime access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course explores the fundamental aspects of digital business transformation. Students learn about new management paradigms, including data-driven management, digital marketing approaches, and innovation strategies for large corporations. The curriculum covers practical aspects like customer acquisition, pitching techniques, and scaling strategies in the digital world. Through case studies and practical examples, learners understand both generic and industry-specific digital transformations.
Big Picture
Module 1 · 4 Hours to complete
Operational Area
Module 2 · 3 Hours to complete
Focus Area
Module 3 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Business Specialization
Instructors
Expert in Digital Business Strategy and Entrepreneurship at Télécom ParisTech
Thomas Houy is an Associate Professor in Management Science at Télécom ParisTech, where he specializes in business strategy and entrepreneurship. His research critically examines widely accepted notions surrounding digital startups, providing insights that are directly applicable to the entrepreneurial community. In addition to his role at Télécom Paris, he teaches at Paris-Dauphine University and the École Nationale de la Statistique et de l’Administration Économique (ENSAE).Dr. Houy has authored several books and articles on organizational behavior and nonprofit management, contributing significantly to the academic discourse on these topics. He is also an entrepreneur, having founded multiple businesses, and currently offers coaching and mentoring to startups. On Coursera, he teaches courses such as "Digital Business" and "Managing Board Change for Higher Levels of Leadership and Governance Effectiveness," equipping students with essential skills for navigating the digital business landscape.
Expert in Digital Economy and Management Science at Télécom ParisTech
Valérie Fernandez is a Professor in Management Science and the Head of the Economic and Social Sciences department at Télécom ParisTech. She specializes in the socio-economic analysis of digital technologies, focusing on how organizations adapt to digital transformation. Her research encompasses topics such as open innovation, mobile work, virtualized professional environments, and governance of information systems.Dr. Fernandez has collaborated with various industrial partners and international researchers to explore managerial innovations that drive organizational change. She has published numerous articles and books on these subjects, contributing significantly to the field of digital economy. In addition to her academic roles, she teaches courses on Coursera, including "Digital Business" and its various components, designed to help students understand and navigate the complexities of the digital landscape.
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Frequently asked questions
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