Sustainable Agri-Food Marketing Strategies
This course is part of Sustainable Agribusiness.
Dive into the world of sustainable agri-food marketing in this comprehensive course. Learn to create effective marketing strategies that support agricultural sustainability across local, national, and global scales. Master the art of promoting innovative food products and systems while developing authentic positioning and communication strategies. This course emphasizes practical applications in sustainable food futures, helping you drive positive change in the agri-food industry.
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What you'll learn
Master sustainable marketing concepts for agriculture and food innovation
Develop effective market entry strategies for sustainable products
Create pricing strategies using economic principles
Design authentic positioning and communication strategies
Implement sustainable distribution systems
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This comprehensive course explores sustainable marketing principles in the agri-food industry. Students learn to develop effective marketing strategies that support agricultural sustainability while managing stakeholder relationships. The curriculum covers food innovation, market entry strategies, pricing principles, and sustainable system promotion. Special emphasis is placed on creating and communicating sustainable food futures across multiple scales. The course integrates theoretical knowledge with practical applications in sustainable agribusiness.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Sustainable Agribusiness
Instructor
13 Courses
Marketing Education Expert and Course Developer
Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.