Social Media and Social Content Strategy
Maestra el marketing en medios sociales con estrategias para comprometer audiencias y medir la efectividad de campañas
Maestra el marketing en medios sociales con estrategias para comprometer audiencias y medir la efectividad de campañas
This comprehensive course equips you with practical knowledge to leverage social media effectively in your business strategy. With over 3.6 billion social media users globally and advertising spend exceeding $100 billion in 2021, understanding how to cut through the noise and demonstrate tangible business value is essential. You'll explore the core principles of social media marketing, from platform selection to community building and content strategy. The course begins by examining key social platforms, their unique features, and how to integrate social media into your broader digital strategy. You'll learn to set up business accounts, grow and engage audiences, and create effective paid campaigns. The program also covers content strategy - teaching you to balance organic content seeding with paid promotion, implement effective distribution, and measure performance. Upon completion, you'll have the skills to identify the right platforms for your audience, build active communities, create platform-specific content, work with influencers, and analyze campaign effectiveness - all critical components for modern marketers looking to demonstrate ROI.
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English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Identify the benefits and advantages of using social media to engage business audiences
Differentiate between major social platforms and their relative advantages for targeting specific audiences
Set up and optimize social media accounts for business purposes
Build, manage and sustain an active social media community
Implement effective content seeding and promotion strategies
Create platform-specific content optimized for audience engagement
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course offers a comprehensive introduction to social media marketing across three well-structured modules. The first module explores the strategic value of social media for businesses, covering key platforms, their advantages, and how to integrate social media into broader digital strategy. The second module provides practical instruction on setting up business accounts on major platforms, growing and engaging audiences, and creating effective paid advertising campaigns. Students learn platform-specific techniques and how to use analytics tools to measure performance. The final module delves into content strategy, teaching students how to develop and optimize content for different platforms, implement content seeding strategies, leverage influencer marketing, and measure campaign effectiveness. Throughout the course, theoretical concepts are balanced with practical examples, case studies, and hands-on exercises to build real-world skills in social media marketing.
Social Media and Business Strategy
Module 1 · 2 Hours to complete
Social Media Platforms for Business
Module 2 · 2 Hours to complete
Social Content Strategy and Promotion
Module 3 · 5 Hours to complete
Fee Structure
Instructors
Digital Marketing Veteran Shapes Global E-commerce Education Through Enterprise Expertise
Cathal Melinn is a distinguished Digital Marketing Director and e-commerce specialist with over 16 years of industry experience. As Lead Instructor at the Digital Marketing Institute, he has educated digital professionals across 80 countries, specializing in comprehensive digital marketing disciplines including PPC, SEO, analytics, and strategy planning. His expertise spans both B2B and B2C sectors, having worked with global brands such as HSBC, Amazon, Apple, and Red Bull. While running his own digital marketing agency, he maintains his position as an enterprise-level analytics and revenue generation expert. Through his popular Coursera specialization "Digital Marketing Strategy and Planning," which has enrolled over 21,000 students, he continues to shape the future of digital marketing education. His teaching approach emphasizes practical application and complete understanding, making complex digital concepts accessible to learners at all experience levels
Global Leader in Digital Marketing Education Sets Industry Standards Through International Certification Programs
The Digital Marketing Institute (DMI) stands as the world's foremost authority in digital marketing certification, having certified over 20,000 professionals across 100+ countries since its founding in Dublin in 2008. As the global certification standard in digital marketing education, DMI collaborates with industry leaders to develop comprehensive curricula that combine theoretical knowledge with practical applications. Their programs, ranging from professional diplomas to master's degrees, are delivered through a network of over 80 education partners worldwide. Working with blue-chip brands and leading educational institutions, DMI maintains its position as the largest certification body in digital marketing, with their graduates trained to a single, industry-validated standard. The institute's credibility is further enhanced by partnerships with organizations like Pearson VUE for global examination delivery, ensuring consistent quality across their 120,000+ member community
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