AI in Marketing: Advanced Optimization Techniques
Transform marketing with AI: master predictive analytics and natural language tools to optimize campaigns and boost customer engagement in real time.
Transform marketing with AI: master predictive analytics and natural language tools to optimize campaigns and boost customer engagement in real time.
Dive into the world of AI-powered marketing optimization with this comprehensive course. Learn to leverage predictive analytics, real-time optimization, and natural language processing for enhanced marketing effectiveness. Master AI technologies for market research, copywriting, email personalization, and social media strategy. Understand how to implement dynamic campaign optimization, personalize customer interactions, and perform advanced segmentation. By course completion, you'll be equipped to drive superior customer engagement and conversion rates through innovative AI-driven solutions.
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What you'll learn
Understand and apply AI technologies for digital marketing optimization
Master advanced data analysis techniques for marketing campaigns
Implement AI-powered tools for compelling copywriting and content creation
Develop personalized marketing communications using AI
Leverage AI for social media monitoring and competitor analysis
Optimize customer segmentation through AI-driven approaches
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 2 modules in this course
This course provides a comprehensive exploration of AI technologies in digital marketing. It covers essential topics including predictive analytics, real-time optimization, natural language processing, and neural networks. Students learn practical applications in market research, copywriting, email personalization, and social media strategy. The curriculum emphasizes strategic integration of AI tools for maximizing marketing impact and achieving superior business outcomes. The course combines theoretical knowledge with hands-on experience in implementing AI-driven solutions across various marketing functions.
Technology Behind the Tools
Module 1 · 5 Hours to complete
Enhancing AI-Driven Marketing: Market Research, Copywriting, Email personalization and Social media scheduling
Module 2 · 5 Hours to complete
Fee Structure
Instructors
3 Courses
Pioneering Digital Education and AI Integration at Universidad Galileo
Dr. Miguel A. Morales-Chan is a distinguished leader in digital education and e-learning at Universidad Galileo, holding multiple key positions including Director of Digital Education, Vice-principal of the Von Neumann Institute, and Project Manager for GalileoX and ProfXXI. With a Ph.D. in Information and Knowledge Engineering from the University of Alcalá de Henares and two master's degrees in educational management and e-learning, Dr. Morales-Chan brings a wealth of expertise to his roles. As the Director of the Digital Education Area and Coordinator of MOOC production for edX at Universidad Galileo, he has spearheaded the creation of over 50 successful MOOCs, attracting more than 1,000,000 student enrollments. His contributions to the field include authoring the book "Discover the Power of ChatGPT in the Classroom: 90 Templates for Creating Effective Prompts for Teaching" and conducting research on MOOCs, Artificial Intelligence in Education, STEAM, and Micro-Credentials. Dr. Morales-Chan's impact extends to course development, where he leads courses on AI applications in digital marketing and marketing strategy at Davidson College and Universidad Galileo, showcasing his commitment to bridging academic knowledge with practical industry applications in the rapidly evolving field of AI and digital education
3 Courses
Visionary Leader in Digital Education and Innovation at Universidad Galileo
Dr. Rocael Hernández-Rizzardini is a multifaceted leader at Universidad Galileo, combining academic expertise with entrepreneurial acumen to drive digital transformation in education. As the Director of GES (Galileo Educational System), he spearheads the university's Digital University initiative, overseeing diverse teams that specialize in learning, marketing, communications, technology, and research. His vision for a "Future University" aims to bridge traditional education with cutting-edge digital approaches. Additionally, as Director of the Von Neumann Institute, Dr. Hernández-Rizzardini focuses on developing innovative online degrees to enhance global educational accessibility. His influence extends beyond academia; as CEO of a corporation in the IT industry, he leverages his extensive project experience across the USA, Canada, Europe, and Latin America to champion purposeful innovation. Dr. Hernández-Rizzardini's work encompasses various international projects, including PROF-XXI, MOOC-MAKER (Erasmus+), and ESVI-AL (ALFA III), demonstrating his commitment to advancing e-learning and accessibility on a global scale. His unique blend of academic insight and business acumen positions him as a key figure in reimagining education for the digital age.
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