AI in Marketing: Advanced Optimization Techniques

Dr. Miguel A. Morales-Chan is a distinguished leader in digital education and e-learning at Universidad Galileo, holding multiple key positions including Director of Digital Education, Vice-principal of the Von Neumann Institute, and Project Manager for GalileoX and ProfXXI. With a Ph.D. in Information and Knowledge Engineering from the University of Alcalá de Henares and two master's degrees in educational management and e-learning, Dr. Morales-Chan brings a wealth of expertise to his roles. As the Director of the Digital Education Area and Coordinator of MOOC production for edX at Universidad Galileo, he has spearheaded the creation of over 50 successful MOOCs, attracting more than 1,000,000 student enrollments. His contributions to the field include authoring the book "Discover the Power of ChatGPT in the Classroom: 90 Templates for Creating Effective Prompts for Teaching" and conducting research on MOOCs, Artificial Intelligence in Education, STEAM, and Micro-Credentials. Dr. Morales-Chan's impact extends to course development, where he leads courses on AI applications in digital marketing and marketing strategy at Davidson College and Universidad Galileo, showcasing his commitment to bridging academic knowledge with practical industry applications in the rapidly evolving field of AI and digital education

Dr. Rocael Hernández-Rizzardini is a multifaceted leader at Universidad Galileo, combining academic expertise with entrepreneurial acumen to drive digital transformation in education. As the Director of GES (Galileo Educational System), he spearheads the university's Digital University initiative, overseeing diverse teams that specialize in learning, marketing, communications, technology, and research. His vision for a "Future University" aims to bridge traditional education with cutting-edge digital approaches. Additionally, as Director of the Von Neumann Institute, Dr. Hernández-Rizzardini focuses on developing innovative online degrees to enhance global educational accessibility. His influence extends beyond academia; as CEO of a corporation in the IT industry, he leverages his extensive project experience across the USA, Canada, Europe, and Latin America to champion purposeful innovation. Dr. Hernández-Rizzardini's work encompasses various international projects, including PROF-XXI, MOOC-MAKER (Erasmus+), and ESVI-AL (ALFA III), demonstrating his commitment to advancing e-learning and accessibility on a global scale. His unique blend of academic insight and business acumen positions him as a key figure in reimagining education for the digital age.

Vanessa Ai represents a groundbreaking approach to education, serving as an AI-powered instructor for courses offered jointly by Davidson College and Universidad Galileo. As an amalgamation of cutting-edge AI technologies including ChatGPT, HeyGen, and DALL-E, Vanessa embodies the innovative integration of artificial intelligence in higher education. Under the guidance of DavidsonX and GalileoX staff, she has been instrumental in collating, organizing, and presenting materials for a series of courses focused on AI applications in digital marketing.