AI for Marketing Strategy
Learn to leverage artificial intelligence tools and techniques to enhance digital marketing effectiveness.
Learn to leverage artificial intelligence tools and techniques to enhance digital marketing effectiveness.
This practical course teaches professionals how to harness AI for modern marketing challenges. Master AI applications in competitive analysis, customer segmentation, and campaign automation. Learn to create AI-powered content, optimize social media strategies, and improve conversion rates. The course combines strategic insights with hands-on experience in using AI tools for marketing innovation and creativity.
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What you'll learn
Master AI applications for marketing strategy and competitive analysis
Implement AI-driven customer segmentation and predictive analytics
Automate marketing campaigns across the customer journey
Create AI-powered content for social media and advertising
Optimize landing pages using AI-driven conversion strategies
Develop data-driven marketing strategies using AI insights
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 2 modules in this course
This comprehensive course explores the integration of AI in modern marketing strategies. Students learn to leverage artificial intelligence for competitive analysis, customer insights, and campaign automation. The curriculum covers practical applications of AI in content creation, social media management, and conversion optimization. Through hands-on exercises, participants master AI tools for marketing automation, creative content generation, and performance optimization. The course emphasizes real-world applications and current industry practices.
Strategy, Insights and Application
Module 1 · 5 Hours to complete
AI-Powered Creativity
Module 2 · 5 Hours to complete
Fee Structure
Instructors
3 Courses
Pioneering Digital Education and AI Integration at Universidad Galileo
Dr. Miguel A. Morales-Chan is a distinguished leader in digital education and e-learning at Universidad Galileo, holding multiple key positions including Director of Digital Education, Vice-principal of the Von Neumann Institute, and Project Manager for GalileoX and ProfXXI. With a Ph.D. in Information and Knowledge Engineering from the University of Alcalá de Henares and two master's degrees in educational management and e-learning, Dr. Morales-Chan brings a wealth of expertise to his roles. As the Director of the Digital Education Area and Coordinator of MOOC production for edX at Universidad Galileo, he has spearheaded the creation of over 50 successful MOOCs, attracting more than 1,000,000 student enrollments. His contributions to the field include authoring the book "Discover the Power of ChatGPT in the Classroom: 90 Templates for Creating Effective Prompts for Teaching" and conducting research on MOOCs, Artificial Intelligence in Education, STEAM, and Micro-Credentials. Dr. Morales-Chan's impact extends to course development, where he leads courses on AI applications in digital marketing and marketing strategy at Davidson College and Universidad Galileo, showcasing his commitment to bridging academic knowledge with practical industry applications in the rapidly evolving field of AI and digital education
3 Courses
Visionary Leader in Digital Education and Innovation at Universidad Galileo
Dr. Rocael Hernández-Rizzardini is a multifaceted leader at Universidad Galileo, combining academic expertise with entrepreneurial acumen to drive digital transformation in education. As the Director of GES (Galileo Educational System), he spearheads the university's Digital University initiative, overseeing diverse teams that specialize in learning, marketing, communications, technology, and research. His vision for a "Future University" aims to bridge traditional education with cutting-edge digital approaches. Additionally, as Director of the Von Neumann Institute, Dr. Hernández-Rizzardini focuses on developing innovative online degrees to enhance global educational accessibility. His influence extends beyond academia; as CEO of a corporation in the IT industry, he leverages his extensive project experience across the USA, Canada, Europe, and Latin America to champion purposeful innovation. Dr. Hernández-Rizzardini's work encompasses various international projects, including PROF-XXI, MOOC-MAKER (Erasmus+), and ESVI-AL (ALFA III), demonstrating his commitment to advancing e-learning and accessibility on a global scale. His unique blend of academic insight and business acumen positions him as a key figure in reimagining education for the digital age.
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