Master strategic communication techniques for business leadership from Dartmouth's Tuck Executive Education.
Master strategic communication techniques for business leadership from Dartmouth's Tuck Executive Education.
This comprehensive course from Dartmouth's Tuck Executive Education develops essential strategic communication skills for business leaders. Learn to align communication strategies with organizational goals, craft impactful hierarchy statements, and deliver messages effectively across various channels. Through theoretical frameworks and practical exercises, you'll master the art of strategic corporate communication and message delivery.
English
English
What you'll learn
Create effective hierarchy statements and strategic communication principles
Analyze organizational reputation and key stakeholder constituencies
Develop targeted messages for internal and external audiences
Evaluate and optimize communication strategy effectiveness
Implement strategic communication principles in business contexts
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This comprehensive course focuses on developing strategic communication skills essential for business leadership. Students learn to create effective hierarchy statements, align communication strategies with organizational goals, and evaluate message impact. The curriculum covers strategic principles, mission statement development, reputation management, and stakeholder analysis. Through practical exercises and theoretical frameworks, participants learn to craft and deliver messages that achieve organizational objectives across various channels.
Fee Structure
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